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Summary:

You probably heard about the recent release of the IDC study “The Expanding Digital Universe.” It was pretty hard to miss. The big headline-grabber news was that the amount of worldwide information is projected to grow from 161 exabytes in 2006 to 988 exabytes in 2010. […]

You probably heard about the recent release of the IDC study “The Expanding Digital Universe.” It was pretty hard to miss. The big headline-grabber news was that the amount of worldwide information is projected to grow from 161 exabytes in 2006 to 988 exabytes in 2010. Sadly, most of the news services covered this with a “wow, what a lot of bytes!” attitude, perhaps with a sidebar explaining what an exabyte is (a million terabytes, in case your math is a bit rusty). That’s a shame, because there’s much else to be found if you take the time to read the full study.

For example, no matter how much spam you get, only about 3% of the world’s digital information is in the form of e-mail. Most of the bits come in the form of moving and still images: TV signals, movies, camera phone images, digital pictures. It’s also worth noting that IDC is counting replicated data as well as created and captured data in figuring out the size of the digital universe, so one movie on a million DVDs counts a million times.

But most interesting from the web worker point of view is one bleak little fact: 2007 is the year that our ability to stuff bits into the digital universe will outstrip our ability to store them. By 2010, the total amount of data will overwhelm the total amount of digital storage by a factor of nearly two to one. Whether it’s that e-mail offering to sell you a timeshare condo, the picture of your niece that you sent wirelessly to your mom, or a show that you recorded to watch later, something is going to be lost forever – and looking at the trends, the proportion of things that get lost forever will keep increasing.

Some people will look at this and see doom. I see opportunity. James Governor recently posted a piece on knowledge workers as switchboard operators in which he emphasized the role of many web workers in making connections. We’re the ones who put people and knowledge together. We’re the magpies who pick through the huge pile of shiny things out there, pull out the bits that attract us, and arrange them in interesting new ways. This is a skill (and dare I say it, a career) that’s getting more and more important as that tidal wave of data continuously threatens to overwhelm us.

This is where, for the foreseeable future, people will continue make a difference. The stories claiming there will be 988 exabytes of information in 2010 are simply wrong. There will be 988 exabytes of raw data, but information is something else again: data that is interesting and useful and above all meaningful. Web workers, as explorers in the vast supply of the world’s data, will continue to bring home the information to enrich us all.

  1. hey, Onelotus: this page design is putrid. your sins: reverse type (light on dark) is hard on the eyes. also, not enough contrast between the two shades of gray. plus, the font is too small and if that’s not enough, it’s san serf to boot. finally, you have cenetered the copy, which compounds the readability porblems you have already inflicted upon us. i stopped reading after the first paragraph.

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  2. The stories claiming there will be 988 exabytes of information in 2010 are simply wrong. There will be 988 exabytes of raw data, but information is something else again: data that is interesting and useful and above all meaningful.

    This is truly the business that Google is in. They drive revenue based on AdSense in all its variants, but turning data into information is what they have done better than anybody else so far. They came relatively out of nowhere to do it too and that can happen again.

    Many of these same themes are covered in The Search, which markets itself as a history of Google, but really is a study in the history (past, present, and future) of navigating the growing volume of data online. A great read when you have the time and very related to this topic.

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  3. [...] gleaned out some interesting little tidbits from The New York Times story, and another article from WebWorkerDaily. Rest of it comes from various different sources (#) such as Hitachi Research and are linked [...]

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  4. Let the info flow in Heart and Soul. Free the mind of all, to make World Internet a Place of Free Information,and a place of World E-commerce. Daniel

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  5. [...] Blog provides some interesting comments on the IDC’s predictions in a post called “Information and the web worker“, for example that 2007 is the year that our ability to stuff bits into the digital universe [...]

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  6. [...] gleaned out some interesting little tidbits from The New York Times story, and another article from WebWorkerDaily. Rest of it comes from various different sources (#) such as Hitachi Research and are linked [...]

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  7. [...] have read that we live in the successor to the Information Age, the Knowledge Age. Knowledge is information that has been located, evaluated, interpreted and analyzed. Does your future success [...]

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  8. [...] … another article I came across this weekend talks about the rate at which we generate data, and the amount of raw [...]

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  9. [...]  所做的翻譯,其取材來自紐約時報的一些有趣專欄,其它一些資料則是從WebWorkerDaily 取材,剩下(#)的連結的則是來自Hitachi [...]

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