2 Comments

Summary:

When I reported on Nokia’s newly announced Ad Service and Advertising Connector platforms, I also voiced a concern that operators might be w…

When I reported on Nokia’s newly announced Ad Service and Advertising Connector platforms, I also voiced a concern that operators might be worried about the launch of potentially competing products and the vendor’s latest move into the service sector. Mobile Entertainment reports that the bold move has also caught advertising companies by surprise. It quotes a statement by Israel’s Amobee Media Systems, a company in the ad-funded space, that outlines the role of the operator and the potential clash with other companies in the food chain. “Operators are starting to play an essential role in being able to serve impressions to all customers and all handsets with the benefit of information such as the users

You’re subscribed! If you like, you can update your settings

  1. Yegor Kuznetsov Friday, March 9, 2007

    Great take on Nokia! However, I don't quite agree with Patrick Parodi, who says that “operators are starting to play an essential role in being able to serve impressions to all customers and all handsets with the benefit of information such as the users’ location.” The key element of any mobile advertising ecosystem is the provider who offers Spot Relevance – the capacity to deliver ads to consumers when and where they expect them.

    Check out an interesting take by Acuity Mobile's Gregg Smith in OnlineMediaDaily:
    http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=56741&Nid=28092&p=426532

    Share
  2. Thanks Yegor. I also find it hard to believe that operators are trying to take a top-notch spot in yet another mobile ecosystem. However, they may be able to pull it off with the help of ODP software and UI solutions from the likes of Openwave, Zi Corp and Tegic. You're right that relevance is key – which is why a slew of companies are jockeying for position – should be an interesting battle. Check out my past post on this topic at :
    http://www.moconews.net/entry/419-mobile-marketing-20-every-click-you-make/

    Share

Comments have been disabled for this post