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Summary:

Google and China Mobile had announced their “mobile search” partnership back in January 2007, but further details are coming to light, thanks to a report published in CEOCIO, a local business magazine. And so far the results of the partnership, according to the article, are mixed: […]

Google and China Mobile had announced their “mobile search” partnership back in January 2007, but further details are coming to light, thanks to a report published in CEOCIO, a local business magazine. And so far the results of the partnership, according to the article, are mixed:

China’s mobile phone users who’ve been using their phones to access the Internet have been noticing something new lately. A search box appears on China Mobile’s “Monternet,” a portal designed for PDA and smart-phone handheld devices. Through it, users can search for relevant information by just entering keywords.

The service is being described as limited, and at present can support only 6 percent of the total mobile phone models in China, the report says.

Google’s entry is causing ripples, forcing locals to start cutting deals with others. For instance, Beijing-based wireless search service provider Cgogo Technology has teamed up for “local search” services with Nokia. Baidu has an agreement with Nokia to embed its search engine in the Nokia N-Series mobile phones.

Google has been aggressively teaming up with carriers for mobile search: SK Telecom, NTT DoCoMo, and KDDI and China Mobile in Asia, Telefonica, Vodafone and T-Mobile in Europe, and Leap Wireless in the US amongst them. (Our full rundown of Google’s Mobile Search efforts is here.) Yahoo is not sitting still and has developed its own offerings. Both companies realize that mobile is the next big advertising opportunity.

  1. When will we see an integrated rollout of google services on Mobile as Yahoo did it with Yahoo Go! 2.0.
    IMHO, Google’s dominance over web search may not extend to the mobile web – where need for more local and relevant up-to-the-minute information opens up space for newer players.

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  2. And what are those blood-pressure/hypertension google ads doing on a page that talks about tech, mobile, advertising etc?! I thought relevance was made Google what it is today — or was it just click fraud?!

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  3. joe,

    tell me about it. despite repeated submissions to their ad feedback network, nothing. I am just dying with this crap. oh man, no idea how to get away from this nonsense

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  4. NTT ドコモ、スタンドタイプの FOMA 向け室内用補助アンテナを発売…

    NTT ドコモグループ9社は、2007年2月28日、室内など電波の不安定な場所で FOMA 電話機を利用する際に、電波状態のよい場所にアンテナを設置し FOMA 電話機本体と接続することで、良好な電波…

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  5. Vinod – great comment – it’s great to see some people actually thinking independently about the possibity you mention. There is growing evidence that you might be correct.

    Om – would love to learn more about your specifc interests in mobile search. Drop me an email if you’d like.

    Take care.

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  6. Google also has a tie-up with Airtel for mobile search in India…

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  7. joe,

    tell me about it. despite repeated submissions to their ad feedback network, nothing. I am just dying with this crap. oh man, no idea how to get away from this nonsense

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