Comments on: Interview with Hovr Co-Founder: Bringing Ad-Based Gaming to Cells http://gigaom.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/ Fri, 10 Feb 2012 19:29:16 +0000 hourly 1 http://wordpress.com/ By: GigaGamez » Archive Over 1/3 of Cell Customers Willing to Accept Ad-supported Content « http://gigaom.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135971 Thu, 15 Mar 2007 21:52:50 +0000 http://gigagamez.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135971 [...] 1/3 of Cell Customers Willing to Accept Ad-supported Content By Jason McMaster | As I recently discussed with Hovr, most cell phone games are too risky for most users. Either having never heard of the particular [...]

]]> By: Jon R. http://gigaom.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135969 Fri, 02 Mar 2007 11:02:32 +0000 http://gigagamez.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135969 And here’s that, incase more than 3 people actually bother to keep up with the comments:

http://www.gamasutra.com/php-bin/news_index.php?story=11069%5C%22

]]> By: Jon R. http://gigaom.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-168660 Fri, 02 Mar 2007 11:02:32 +0000 http://gigagamez.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-168660 And here’s that, incase more than 3 people actually bother to keep up with the comments:

http://www.gamasutra.com/php-bin/news_index.php?story=11069%5C%22

]]> By: Frank http://gigaom.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135970 Thu, 01 Mar 2007 19:22:53 +0000 http://gigagamez.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135970 Never seen before? Ad based gaming has been around. There was a lot of buzz last year on Greystripe, a company who has a platform called ‘ad-wrap technology’.

]]> By: GigaOM » What’s on GigaNet http://gigaom.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135973 Thu, 01 Mar 2007 07:22:04 +0000 http://gigagamez.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135973 [...] GigaGamez: Next up, Ad-supported mobile gaming [...]

]]> By: Jon R. http://gigaom.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135972 Thu, 01 Mar 2007 00:13:52 +0000 http://gigagamez.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-135972 Things like this end up reminding me of how misused advertising is today. My first reaction is to rail against this simple because i’m so used to ads being not only intrusive, but obnoxious AND useless as well. It also doesn’t help when people like Vipul put it into terms of “milk more money out of it than you could just selling it once”.

I think the mitigating factor here is that cell games are, frankly, so inconsequential. I won’t tolerate any sort of ads in a proper PC or console game even if it’s some lame alternative to shareware or whatever. But for something to kill a few minutes with, on a platform that can’t really justify charging more than $2 anyway? Sure, why not? Especially if it manages to use that advertising as it should be used — as a vehicle for letting me know about other interesting stuff.

]]> By: Jon R. http://gigaom.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-168661 Thu, 01 Mar 2007 00:13:52 +0000 http://gigagamez.com/2007/02/27/hovr-to-bring-ad-based-gaming-to-cells/#comment-168661 Things like this end up reminding me of how misused advertising is today. My first reaction is to rail against this simple because i’m so used to ads being not only intrusive, but obnoxious AND useless as well. It also doesn’t help when people like Vipul put it into terms of “milk more money out of it than you could just selling it once”.

I think the mitigating factor here is that cell games are, frankly, so inconsequential. I won’t tolerate any sort of ads in a proper PC or console game even if it’s some lame alternative to shareware or whatever. But for something to kill a few minutes with, on a platform that can’t really justify charging more than $2 anyway? Sure, why not? Especially if it manages to use that advertising as it should be used — as a vehicle for letting me know about other interesting stuff.

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