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Summary:

Capcom is very popular in Japan. There’s no doubt about that, but what’s happening elsewhere? Though they’ve been around forever, Capcom hasn’t had mass appeal in the U.S. for quite some time. However, they’ve been making a major push in America recently. With the release of […]

Capcom is very popular in Japan. There’s no doubt about that, but what’s happening elsewhere? Though they’ve been around forever, Capcom hasn’t had mass appeal in the U.S. for quite some time. However, they’ve been making a major push in America recently. With the release of Lost Planet and Dead Rising, Capcom has made solid progress over the last year, but they want more. That’s where Scot Bayless comes in.

According to Next Generation, Scot Bayless, long-time industry veteran who has worked with companies ranging from Strategic Simulations, Inc. to Electronic Arts (where he produced several of their popular Bond games), has joined Capcom in order to head up several new AAA titles for North America and Europe over the next few years. Mark Beaumont, head of Capcom’s American and European software publishing, had this to say:

“With the addition of Scot to the Capcom team, we now have all the pieces in place to begin the next iteration of Capcom’s larger plans for international growth outside of Japan. This will allow us to build off our foundation of significant franchises from Japan, and broaden our portfolio to allow for the expansion of our activities in the west.”

With the way that Dead Rising(over 525,000 units sold) and Lost Planet(455,250 units so far) have been selling, there’s no doubt that Capcom is improving their reputation around the world. However, it could be better. With the addition of a big name like Mr. Bayless, it shows that Capcom is serious. I must admit that I’m curious about what they have in the works.

  1. I always get worried about things like this, since it sounds dangerously close to the massive damage early-Nintendo (and later, Bernie Stolar) wrought on the Western gaming world. In fact, i dread that it’s kind of why fans have to translate Mother 3 on their own.

    You look at Resistance, and it’s a pretty mediocre shooter. The only thing it really has going for it is that it has a Japanese take on an FPS. Anything else has more to do with a lack of other games to choose from. Is this their idea of what we want?

    And Dead Rising? Zombies. Who doesn’t fuckin’ like zombies?

    But Bayless? What the hell? What has he done that’s indicative of him knowing what the Western market wants from Capcom? The shitty Sega CD Jurassic Park? 007: Everything or Nothing? Are you fucking kidding me?

    Yeah, whatever. You want an idea for an American push? Stay the hell out of Clover’s way and do some advertising for the stuff that’s actually interesting, like God Hand. Actually, stay the hell out of everyone’s way; one of the biggest mistakes anyone in the industry has ever made is assuming that, to a generation that grew up thining of Japan as the magical land of mist and videogames, there ever WAS a divide requiring this sort of move. The only thing this really did was lead to a lot of fan translations.

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  2. I always get worried about things like this, since it sounds dangerously close to the massive damage early-Nintendo (and later, Bernie Stolar) wrought on the Western gaming world. In fact, i dread that it’s kind of why fans have to translate Mother 3 on their own.

    You look at Resistance, and it’s a pretty mediocre shooter. The only thing it really has going for it is that it has a Japanese take on an FPS. Anything else has more to do with a lack of other games to choose from. Is this their idea of what we want?

    And Dead Rising? Zombies. Who doesn’t fuckin’ like zombies?

    But Bayless? What the hell? What has he done that’s indicative of him knowing what the Western market wants from Capcom? The shitty Sega CD Jurassic Park? 007: Everything or Nothing? Are you fucking kidding me?

    Yeah, whatever. You want an idea for an American push? Stay the hell out of Clover’s way and do some advertising for the stuff that’s actually interesting, like God Hand. Actually, stay the hell out of everyone’s way; one of the biggest mistakes anyone in the industry has ever made is assuming that, to a generation that grew up thining of Japan as the magical land of mist and videogames, there ever WAS a divide requiring this sort of move. The only thing this really did was lead to a lot of fan translations.

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  3. Jason McMaster Sunday, February 25, 2007

    To be fair to Bayless, though, he was a developer on Curse of the Azure Bonds and early SSI games.

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