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Update 2: NHL now says the problem was a glitch/miscommunication on their end. The conclusion to the story (hopefully this is it?) got so long, we wrote it up in a separate post. Update: NHL tells us: “We’re trying to determine why this happened…it wasn’t at […]

Update 2: NHL now says the problem was a glitch/miscommunication on their end. The conclusion to the story (hopefully this is it?) got so long, we wrote it up in a separate post.

Update: NHL tells us: “We’re trying to determine why this happened…it wasn’t at our request. We
have a call into YouTube and should be able to tell you more later today.” Also several of the NHL videos on YouTube that we linked to have had their embed tags reinstated — this is what those looked like before the fix.

Media companies are struggling over how to work with YouTube. Is the video site a friend or a foe? Even those that are embracing Google’s online video company aren’t so sure where to draw the line.

The NHL, which gained nearly universal praise for its decision to allow widespread use and sharing of highlight clips on YouTube, seems to be putting the practice of allowing embedding on ice, with some NHL clips on YouTube now sporting the line Embedding disabled by request in the embed code field.

Mark Phillip, founder of Areyouwatchingthis.com (RUWT?), which is like a Digg for sports events, sent us an email saying that the National Hockey League (NHL) is now blocking users from embedding NHL videos posted on YouTube onto any other site. The embedded NHL YouTube videos on RUWT? now are unplayable and say “the owner of this video does not allow video embedding, please watch this on [YouTube].”

It’s interesting because the NHL is one of a few sports leagues that has been using YouTube to bring in more viewers. Phillip says RUWT? has been embedding videos posted by the NHL on YouTube in its stories for a few months now, and right now they have 578 game recaps identified and linked to news stories. Phillip says:

I’m obviously biased, but I think that this is a huge mistake. . . I’m still shocked that despite putting their videos on YouTube, they don’t understand why they’re putting their videos on YouTube.

Check out this link to a YouTube video with no embed code. Phillip also talks more about his reactions on the company blog.

Still, not all the NHL Video clips have been disabled, as seen below. Enjoy while you can. More info as we hear more from YouTube or the NHL.

  1. wow, what was the point in offering them up in the first place? the cool part of online video, especially youtube is the viral nature of the content. i dig something, i embed it on my site/blog/myspace. revoking that type of usage makes you wonder why they bothered at all.

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  2. [...] The NHL has a substantial presence on YouTube. However, they told one person who was legally embedding these videos on his site to skate to the penalty box. They have recently banned the ability to embed videos on other sites – something that CBS, NBC and others who have vids on YouTube gladly support. (Note HTML code on the right hand side) I am sure the NHL will also love the fact that anyone can download their videos right to a hard drive and re-post them. Same thing applies for vids they have on Google Video. YouTube is a place to share and be shared, not a TV network for the Internet. When will people get the message?More from NewTeeVee. [...]

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  3. [...] According to NewTeeVee, the NHL is backing away from a widely-acclaimed policy of allowing the use of video clips on YouTube. Despite NHL commissioner Gary Bettman’s Don Quixote-like insistence that the NHL succeed in the U.S., the sport continues to struggle. In fact, attendance in many U.S. markets is down dramatically from last year (although the NHL claims attendance is up because it counts giveaways and freebies). As a Canadian who continues the NHL part of our culture, you shake your head sometimes by some of the decisions made out of the league offices in New York. You wonder if the Bettman and his gang really understand hockey. For more check out Areyouwatchingthis.com and Steve Rubel. [...]

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  4. [...] The WSJ runs a long piece today on the troubled state of negotiations between GooTube and the TV industry. Meanwhile, Katie Fehrenbacker wonders whether the NHL is backing away from GooTube.              Related Posts [...]

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  5. [...] An update to my post from last night. Keith Ritter, who runs the NHL’s digital business, writes in that despite earlier reports, the National Hockey League has not asked YouTube to change the way it serves video. In other words, they have nothing against embedding. They are looking into why this occurred. Further, they have told me they are committed to sharing videos. If you blogged this you might want to amend your post. [...]

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  6. [...] a call into YouTube and should be able to tell you more later today.” No comments Share/Send Sphere Topic: Reporter’s Log Tags: NHL,YouTube [...]

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  7. NHL: Glitch On YouTube’s Part Prevented Embedding…

    Following up on yesterday’s post concerning the NHL and the embedding of YouTube videos, the NHL’s Mark Fischel dropped us……

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  8. [...] YouTube has been put in the penalty box again. This time it’s the NHL having issues with how their video clips are shared. You can still see those hockey clips on YouTube, but the league no longer allows them to be embedded in other websites. If you want to see a clip, you have to go to YouTube to watch it. Mark Phillip, founder of AreYouWatchingThis.com, said the NHL just doesn’t get it: [...]

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  9. [...] [Update] Call off the attack dogs. Someone at You Tube flipped the wrong switch, all is OK. NewTeeVee has the scoop. NHL tells us: “We’re trying to determine why this happened…it wasn’t at our request. We have a call into YouTube and should be able to tell you more later today.” Also several of the NHL videos on YouTube that we linked to have had their embed tags reinstated. [...]

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  10. [...] Looks like a case of the right hand not knowing what the left hand is doing — or maybe some old hockey puck head injuries are haunting the NHL folks. Now the latest word from the NHL is that the problem with the blocking of some of its YouTube embeds yesterday was due to both an “internal miscommunication,” and an internal “technical glitch” which have since “been corrected.” “Someone made a technical mistake, not deliberate, it wasn’t detected right away, once it was, it was fixed…so there was an element of both [miscommunication and technical glitch].” — NHL PR [...]

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