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Summary:

Not unlike an unheralded draft pick who cracks the starting lineup, startup video-editing site Eyespot jumps into the big leagues Tuesday as the technology engine behind the NBA’s new “highlights mixer” web site. With league-sanctioned clips of dunks, blocks, 3-pointers and other top plays available to […]

Not unlike an unheralded draft pick who cracks the starting lineup, startup video-editing site Eyespot jumps into the big leagues Tuesday as the technology engine behind the NBA’s new “highlights mixer” web site.

With league-sanctioned clips of dunks, blocks, 3-pointers and other top plays available to mix with special-effects sounds as well as popular music, the NBA site could become a fun place to practice your video/audio/sports mashup skills, using Eyespot’s purposely simple online editing tools. The biggest drawback we see with the plan is its walled-garden approach, meaning you can’t share your creations anywhere except inside the confines of the site’s HTML, a force-you-to-join tactic that seems so Web 1.0 in comparison to the sharing ease of YouTube.

Still, the deal (formal announcements are due Tuesday) seems to be a confirmation of Eyespot’s decision to focus on being a white-label provider of such services, instead of building its own destination site. Along with the sort-of-secret deal to build a similar site for Sony, Eyespot has a couple other pending projects in the works, says CTO David Dudas, who gave us a preview of the NBA site late last week.

The online video-editing space is still wide open and growing, as our earlier looks at Cuts and vSocial have shown. Eyespot’s NBA site, as demonstrated by Dudas, seems pretty straightforward and allows for sharing via email. Dudas showed us the latter feature by shooting a clip to his Treo, which seems like a perfect place to sample small, short clips of content. But will it all be enough to induce others to sign up for the site? If it were up to us, we’d open it wide up and let the mashups be shared anywhere, but as Dudas says, that type of behavior is still new and perhaps frightening to people who are used to striking big-dollar deals for their branded content. Maybe over time, the NBA will learn to give up the rock.

  1. [...] From Om Malik’s TV hub NewTeeVee comes word of a smart move by the National Basketball Association: the NBA has reportedly done a deal with online video-editing service Eyespot (to be announced Tuesday) that will let viewers and Web surfers remix game clips into their own videos and post them. Other registered users can then rate the videos with a star system, and see the top-rated clips with a click. [...]

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  2. [...] all comes back to the highlight reel. Just one week after hooking up with Eyespot to launch its own video-mixing site, the NBA began soliciting today homemade YouTube gems from [...]

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  3. [...] promised, online video-editing startup Eyespot is scheduled to unveil Wednesday another white-label deal [...]

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  4. [...] leagues, owners of the content, are starting to go places ESPN can’t, like allowing fans to clip, save, mashup and share actual action footage. So what happens to SportsCenter if the leagues start keeping the highlights [...]

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  5. [...] owners from the cost and complexity of hosting user-created remixes (like, say, those from the NBA’s remix site), to make the video easy to use the metadata tags — which can point to specific parts of a [...]

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  6. [...] its previous deals, Eyespot might have scored the trust of big names (the NBA, and Paramount Pictures), but you had to wonder how many people really wanted to do mashups of the [...]

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  7. I can’t wait for the next release of video games to see these features on my own screen.

    My name is Michael Goldstein, and I have been working on some branding products like this blog was talking about.
    Check out my companies blog STUN MEDIA
    ( http://www.stunmedia.com/whois/michael-goldstein/ ).

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