Looks like the rumor we heard about a while ago is true: Google will buy an in-game advertising startup Adscape for $23 million, according to the Red Herring.
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Google Buys Adscape for $23 M
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[...] next week. There have been rumors that Google was casting a covetous eye on videogames at least since Google bought Adscape back in February. Now the picture is getting a little less murky, it seems, as Google heads out to [...]
[...] least since Google bought Adscape back in February, there have been rumors that Google was casting a covetous eye on videogames. Now [...]
[...] to sources familiar with the Mountain View, Calif-based company’s plans. Google, which bought in-gaming advertising company, AdScape, earlier this year for about $23 million, will unveil its game-focused strategy in two steps, these [...]
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