Comments on: Browsegoods, a new shopping experience

By: chris

chris — Wed, 05 Dec 2007 14:15:38 +0000

I found this article just in time for Christmas pretty cool.

By: Sandeep Sahai

Sandeep Sahai — Fri, 16 Feb 2007 22:09:45 +0000

I guess there is more place to improve and one thing is a 3-D view of each product. Otherwise the UI is innovative and probably future of online shopping.

By: Neil

Neil — Fri, 16 Feb 2007 21:24:28 +0000

Ryan, the site doesn’t use flash or require the flash plugin.

By: Matt

Matt — Fri, 16 Feb 2007 18:14:46 +0000

ZoomShelf.com is another site working in this space (faster, more visual online shopping).

By: Cory

Cory — Fri, 16 Feb 2007 17:06:27 +0000

Not to naysay, but I think one has to cater to the lowest common denominator when designing a “general consumer” e-commerce interface. Does the average soccer mom have the proper flash plugin installed in her browser? If I’m mom and I’m prompted to download and install flash to proceed with my shopping, I’m gone. The best part of a well designed commerce interface is convenience and ease of use.

By: Ryan Roberts

Ryan Roberts — Fri, 16 Feb 2007 15:33:22 +0000

Jacob is right. The concept is cool but the zooming in inadequate. The box mouse overs are messy too. I would only show the boxes over the sections that have titles and then automatically zoom so you only see that box’s info in your screen. Right now you have to click 8-10 times to see an actual product…that’s probably worse than the current shopping online experience.

By: Greg Cannon

Greg Cannon — Fri, 16 Feb 2007 14:59:00 +0000

The general approach is good, but it’s too easy to get lost in a sea of thumbnails. Clicking on an item doesn’t provide enough additional information beyond scrolling and doesn’t enlarge the image at all. If you have to keep clicking away from teh cite to get more/bigger views, that really cuts down on its utility.

By: Foo Bahr

Foo Bahr — Fri, 16 Feb 2007 14:55:15 +0000

It’s like Google Maps, for shopping.

By: Matt Mendolera

Matt Mendolera — Fri, 16 Feb 2007 14:51:35 +0000

This is really interesting–I work with a company called ATG that powers the online sites for a lot of the biggest brands (Nike, Nieman Marcus, AE, etc.) so online shopping is something that’s always in my head. Visual shopping as a concept is awesome–it taps into the most basic principle, that the online experience has to be comparable (if not better) than brick-and-mortar, and so you’re right on in saying that this is a better browsing experience.

Where my skepticism comes in, though, is how shoppers can cut through the clutter. Savvy retailers are using the concept of searchandising to help market better to consumers, and also help consumers find what they want more efficiently. Better visual browsing is definitely a plus–but at first glance, this looks like a task, to sort out the few shoes I’m interested in from a huge pile. Sort of reminds me of those giant bargain bins, where you have to dig for hours to find the good stuff.

By: Jacob Varghese

Jacob Varghese — Fri, 16 Feb 2007 14:39:38 +0000

I like the concept, but found the interface less than intuitive for shopping - specifically the need to zoom in after you’ve clicked on a brandname or product type.

By: Bruce McCarthy

Bruce McCarthy — Fri, 16 Feb 2007 14:06:22 +0000

Faceted searching (moving through online catalogs by both keyword and categories) is not that new. ATG and Endeca provide both capabilities for eCommerce sites. What’s new here is putting so many small thumbnails on the page at once and allowing a quick way to see one item close up without having to refresh the page. Yes, this is a good use of AJAX.

By: Content Log

Content Log — Fri, 16 Feb 2007 12:13:57 +0000

Right Brain Goes Shopping on Web 2.0…

I recently wrote a post on how Web 2.0 is about the right-side of your brain. Yesterday Om Malik wrote about a new on-line shopping site, Browse Goods, that uses a much more visual shopping experience as differentiation in the…

By: freshelectrons

freshelectrons — Fri, 16 Feb 2007 08:09:10 +0000

Doesn’t anyone think it’s interesting to look behind browsegoods.com’s sexy, ajaxy UI and ask what’s doing the grouping of items for sale — associated by color/shape/other similarities of image? How are the visual catalogs built? I don’t think it’s purely textual, and the founder says that this isn’t catalogued by human shoe sorters… Then there must be some interesting multimedia learning going on, no?

By: A

Fri, 16 Feb 2007 06:26:33 +0000

another interesting shopping UI is at (link) . This site was also demonstrated at Yahoo the other night at an SD Forum meeting. Great use of flash and the yahoo shopping api.

By: Marc Siry

Marc Siry — Fri, 16 Feb 2007 03:45:33 +0000

Camino needs to surface its ‘pretend I’m another browser’ function to a menu item. Citibank is befuddled by Camino.

By: Om Malik

Om Malik — Fri, 16 Feb 2007 03:43:02 +0000

Nice, a little smack down about camino got them working. haha. I like this one - though working on a massively narrowband connection from india is not a good way to experience this site.