Summary:

Mobile phone users are perfectly comfortable with receiving advertising messages on their handsets, according to Orange parent France Teleco…

Mobile phone users are perfectly comfortable with receiving advertising messages on their handsets, according to Orange parent France Telecom. Search and advertising director Jean-Benoit Van Bunnen told 3GSM attendees: “Customers are telling us they’re open to advertising, it’s part of their daily life and they can get benefits out of it. We are just finishing a survey based on customer data [but so far] customer reactions are absolutely positive, with caveats. Customers are telling us ‘we are ready to see more advertising on mobile’ – not an issue.” Van Bunnen said mobile users’ main concerns were “don’t spam me,” “don’t interrupt me” and “don’t mislead me.”

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