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Summary:

Cell phone companies jump at any chance to sell you more stuff. Holidays are the worst — ‘it’s Valentines Day, don’t you want to buy your date a pink phone!!?’ (Right, and why not add a fat contract to that too). Maybe skip electronics and stick […]

Cell phone companies jump at any chance to sell you more stuff. Holidays are the worst — ‘it’s Valentines Day, don’t you want to buy your date a pink phone!!?’ (Right, and why not add a fat contract to that too). Maybe skip electronics and stick to flowers. Nevertheless if you are feeling blue during this single-awareness day, then there are quite a few startups that are willing to play cupid, thanks to their ‘mobile dating’ offerings.

The line between mobile dating and ‘mobile social networking’ is pretty blurry, and mostly based on marketing. But mobile sites built for the purpose of straight-up dating are actually more common than you might think. Mobile users are using cell phones to check the profiles of potential dates and send them messages, or chat (anonymously or not). Startups are building mobile dating sites, and Internet dating sites are adding mobile components. Here’s a few we’ve checked out.

Jumbuck’s Fast Flirting: Users can choose to chat with anyone based on their profile, and users can send each other drinks and winks. I’ve tested it out and you should be ready for some hardcore attention, given there are a lot of people using this service at any one time. The company says on any given day there are more than 40,000 unique users logging in and says its community is over 4 million. The company also said this week it has upgraded the service.

MeetMoi: Is a recently launched site created by SixDegrees founder Andrew Weinreich. Users sign up for the service and text their location to the company’s short code ‘94810.’ The service sends your profile to matches close by. Sounds like Dodgeball, though the purpose is to meet new people and chat with them, not keep in touch with a group of friends. The service is free to sign up, but charges for chatting.

Webdate Mobile: This mobile site is powered by Trilibis Mobile, which said this week that it has brought in 91,000 members that are either paying a per message/gift fee or a monthly subscription for the mobile dating service — 90% pay a subscription. On Sprint and Cingular it’s $3.99 and $4.99 a month respectively. Cingular’s subscription service is based on WAP, while Sprint’s is a downloadable java application.

Match.com Mobile: The online dating biggie has a mobile site that lets you search for matches and chat anonymously.

Those that are dateless on Valentine’s Day are you ready to give your cell phone a try?

  1. Thanks Jeremy. Anyone else have a favorite mobile dating site?

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  2. Todd Van Hoosear Wednesday, February 14, 2007

    I’m happily married, thank you, but having tracked this for a couple clients, I’d add:

    There are a couple recent surveys on mobile dating and romance-related SMS usage:

    Back in September, Visiongain put out a report that 13% of mobile users are using their phones to help with dating (http://www.cellular-news.com/story/19160.php). I’m sure that’s increasing rapidly!

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  3. Valentine’s Day, AntiSocial Media and Lurve…

    For the romantically inclined:

    On this Most Romantic of days, it may interest most Social Meedja types to know that even today, in our interlinked, big bandwidth, twittering blogworld, most of the “Conversation” is still about getting it on, onlin…

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  4. http://www.beampub.com (wap.beampub.com) is an advanced and pleasant mobile dating site worth checking out.

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  5. [...] available on Cingular, Nextel, Boost, Sprint, T-Mobile, ALLTEL and CellularOne. GigaOm has a good roundup of some other mobile dating services: Jumbuck, Webdate mobile, and Match.com [...]

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  6. I know so many men who have had pretty good success in meeting a variety of women from these sites … I think that this truly is the wave of the future, on Valentine’s Day or not! I do think men and women would have a little more success in finding a good match if they hone their “text” and continue to follow general dating rules even if the “dating” is electronically at first. In some cases, if you are witty in text, it may be easier to meet women, but in others, more difficult. But worth boning up on how to convey your personality with text.

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