Comments on: Google Shifting Resources to YouTube Monetization

By: Yahoo’s New Search Head Takes Skepticism Head On – GigaOM

Yahoo’s New Search Head Takes Skepticism Head On – GigaOM — Wed, 10 Feb 2010 20:21:27 +0000

[...] Seth — who I first met when he was deployed from Google to Yahoo almost exactly three years ago, and since moved to startup Cooliris and then AOL and now Yahoo — managed to win the room [...]

By: GigaOM Google: Buy Adobe for Video! «

GigaOM Google: Buy Adobe for Video! « — Tue, 14 Aug 2007 17:32:02 +0000

[...] this software is currently the prevalent method for playing and authoring Internet video. The Google monetization of video is beginning, and this represents a large, untapped market that has the keen interest of many advertisers. Put [...]

By: Peter Lloyd

Peter Lloyd — Thu, 15 Feb 2007 20:47:26 +0000

One of the bigger challenges facing user contributed content is the fear that Brands have of the association with inappropriate material. Affiliate marketers are always on hand to sweep the floor of leftover inventory but they also increase the disinterest of brand marketers. Solving this puzzle will open the gates to the bridge across the digital divide but publishers are going to have to leave behind current revenue models to make the transition which will take a boardroom of faithful followers. It will be interesting to see who is the first to take the journey.

By: Adam Lasnik

Adam Lasnik — Thu, 15 Feb 2007 18:36:08 +0000

Shashi does rock. He'll do good stuff for YouTube :)

By: Ty Graham

Ty Graham — Thu, 15 Feb 2007 01:08:35 +0000

Would someone please blip my video already!

By: Matt_

Matt_ — Thu, 15 Feb 2007 00:13:00 +0000

Mid Roll Overlay Ads are not that inovative anymore Google …They are just less annoying .

By: alan p

alan p — Wed, 14 Feb 2007 22:44:12 +0000

Well, for what Google paid I suspect its quite a priority :)

Its an interesting problem, though I suspect YouTube will need quite some investment before anything other than simple ads are possible.

By: Spud

Spud — Wed, 14 Feb 2007 22:26:27 +0000

Very interesting. Must be more complex than they initially thought. I wonder what solution they will implement that will keep everyone (users and big media companies) happy. Watch this space!

By: Pierre Henri Clouin

Pierre Henri Clouin — Wed, 14 Feb 2007 22:00:18 +0000

Monetizing User Generated Content (UGC) is the name of the game in 2007 and a tall order for GOOG/Youtube. It is not clear though what type of UGC is the best route to monetize the Youtube platform: creative content or communities/social networks. The latter would actually make great use of the GOOG-MySpace-Youtube synergies.

I just wrote some thoughts about Monetizing User Generated Content, following the Media Summit in New York last week: http://phc.typepad.com/infonomics/2007/02/monetizing_user.html