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Summary:

Through the GigaOM tip line, we see a sign of what’s to come at YouTube (crossposted). Google is having quite a bit of trouble on the business side figuring out how to monetize YouTube and make it legit. Now it appears to be following up on […]

Through the GigaOM tip line, we see a sign of what’s to come at YouTube (crossposted).

Google is having quite a bit of trouble on the business side figuring out how to monetize YouTube and make it legit. Now it appears to be following up on the technology side, sending Shashi Seth, formerly product lead on search, to YouTube. His assignment? Monetization products.

A tipster calls Seth (pictured at left) “Google’s best product manager.” He confirms the switch via email: “Yes, I moved to YouTube on Feb 1st to head their monetization efforts. That’s all I can tell you for now.”

As NewTeeVeesters are well aware, Google CEO Eric Schmidt addressed video advertising at the company’s most recent earnings call, saying the company was looking to get more creative than pre-rolls. The week before that, Chad Hurley made waves by saying YouTube hoped to figure out a way to pay its creators.

  1. YouTube Head of Monetization Quits « NewTeeVee Tuesday, June 3, 2008

    [...] had moved Seth, who had formerly been its product lead on search, as YouTube’s head of monetization in January [...]

  2. YouTube: Why is it hard to monetize videos? | YugaTech | Philippines, Technology News & Reviews Tuesday, June 3, 2008

    [...] of monetization, Shashi Seth, has now left Google to join a new start-up named. He’s been working on YouTube as early as February 2007 but since then, there’s not much success with making money off the [...]

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