Summary:

Casual games are such an interesting investment because the price for entry isn’t even remotely as high as normal game production but still reaches a huge market. That’s why it seems like everyone is getting into the casual games business lately. Not to be left out, […]

Casual games are such an interesting investment because the price for entry isn’t even remotely as high as normal game production but still reaches a huge market. That’s why it seems like everyone is getting into the casual games business lately. Not to be left out, DirecTV, satellite TV giant, has rolled out its new gaming channel called the Game Lounge.

DirecTV’s Game Lounge boasts several different categories of gaming, from puzzle to arcade, and are playable using the remote. To help broaden the appeal of the new service, DirecTV has also signed a deal with Mattel which will allow them access to many of the popular Mattel product lines, such as UNO and Barbie. Eric Shanks, VP of DirecTV had this to say about the deal:

Game Lounges unique platform is engaging the minds of both parents and children and bringing family game night back to DIRECTV households across the country. Game Lounge gives families an alternative way to play games together, using a medium that kids are used to while also playing in a controlled environment that parents are comfortable with. Working with industry leaders such as Mattel and Nickelodeon, as well as our unique distribution structure, will make the Game Lounge platform incomparable to any other television service provider in the market.

This new service is available via monthly and yearly fees or on a per-day basis.

By Jason McMaster

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