Comments on: MySpace & Vodafone, VodaSpace http://gigaom.com/2007/02/07/myspace-vodafone/ Sat, 25 May 2013 16:32:35 +0000 hourly 1 http://wordpress.com/ By: sergey http://gigaom.com/2007/02/07/myspace-vodafone/#comment-134632 Thu, 08 Feb 2007 01:55:48 +0000 http://gigaom.wordpress.com/2007/02/07/myspace-vodafone/#comment-134632 Winstonian,
The current mobile value chain in the US is markedly different from the Web world. Specifically unlike the PC internet, the mobile data, voice, sms channels have very strict stewarts, The Big Four carriers (MNOs-mobile network operators) (Att,Verizon,etc). Furthermore, since carries also subsidize the cost of phones (unlike in Europe) they get to dictate to the Cellphone manufacturers (OEMs, e.g. Nokia) what is added or removed from new handsets entering the market. Thus, for the application vendors there is no room for maneuvering, since they get the least say in how to monetize and market their offerings. For the little guys its either play by the carrier rules, which choke innovation and put you in the back of a mile long line, or try and go completely off the carriers deck and figure out their own channels to market (a significant challenge). A high aim of mobile ad supported offerings is to show that free content drives adoption by the end users which in turn should shift at least some of the control from carriers and make the marketplace more open to innovation, like in the Web world. Hope this made at least some sense.
Ad Astra,

Sergey

]]> By: Winstonian http://gigaom.com/2007/02/07/myspace-vodafone/#comment-134631 Thu, 08 Feb 2007 00:35:24 +0000 http://gigaom.wordpress.com/2007/02/07/myspace-vodafone/#comment-134631 Can someone explain and/or post a link which explains what exactly the ‘MNO/OEM/app provider value chain’ is? I’d like to learn more about the way the mobile world works. Thanks in advance!

]]> By: Spud http://gigaom.com/2007/02/07/myspace-vodafone/#comment-134629 Wed, 07 Feb 2007 22:12:30 +0000 http://gigaom.wordpress.com/2007/02/07/myspace-vodafone/#comment-134629 I like the sound of being able to access MySpace on my mobile but I hate paying for mobile internet so I don’t use it much. I wonder when this will be available on Vodafone New Zealand.

]]> By: j http://gigaom.com/2007/02/07/myspace-vodafone/#comment-134630 Wed, 07 Feb 2007 20:53:51 +0000 http://gigaom.wordpress.com/2007/02/07/myspace-vodafone/#comment-134630 Too bad for VCEL that Myspace will enforce their TOS the second they read this post. VCEL are brave but this plan wont last…unfortunately

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