Comments on: Companies Shift Ad Budget from Print to Games, Online Worlds http://gigaom.com/2007/02/07/companies-shift-ad-budget-from-print-to-games-online-worlds/ Sat, 11 Feb 2012 03:02:45 +0000 hourly 1 http://wordpress.com/ By: Xbox Video Games http://gigaom.com/2007/02/07/companies-shift-ad-budget-from-print-to-games-online-worlds/#comment-134679 Sat, 10 Mar 2007 11:25:28 +0000 http://gigagamez.com/2007/02/07/companies-shift-ad-budget-from-print-to-games-online-worlds/#comment-134679 Xbox Video Games

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]]> By: Jackson Fish Market http://gigaom.com/2007/02/07/companies-shift-ad-budget-from-print-to-games-online-worlds/#comment-134677 Mon, 12 Feb 2007 16:42:09 +0000 http://gigagamez.com/2007/02/07/companies-shift-ad-budget-from-print-to-games-online-worlds/#comment-134677 [...] “In a new study by the American Advertising Federation, nearly 90% of all American companies t… [...]

]]> By: Jon R. http://gigaom.com/2007/02/07/companies-shift-ad-budget-from-print-to-games-online-worlds/#comment-134678 Thu, 08 Feb 2007 20:53:48 +0000 http://gigagamez.com/2007/02/07/companies-shift-ad-budget-from-print-to-games-online-worlds/#comment-134678 Why does everything have to be sold under the premise that it will support the thoretical sale of something else? Something must be making money, can we find out what it is and actually look at it? At what point do we go from subsidizing things we want cheaper to merely funding things that aren’t actually good enough to sustain themselves?

In other words, are ads just becoming another kludge so that companies don’t have to worry as much about providing a decent product?

I think time has already spoken. Those in print just don’t want to listen.

Ok, so there’s this new medium that allows information to spread faster. Great for time-sensitive and fast-moving stuff. So what do print mags do? Try to keep up with that, fail miserably, and blame the resulting lowered quality on everything but their inability to adapt. Bleed readers and respect, rinse, repeat.

Meanwhile, there’s a huge gap in reference material on the industry. Stuff with information you’d actually want to pull out every now and again. The collection of pertinent information that doesn’t become more and more irrelivant with age. Magazines doing that? None that are particularly accessible.

]]> By: Jon R. http://gigaom.com/2007/02/07/companies-shift-ad-budget-from-print-to-games-online-worlds/#comment-168652 Thu, 08 Feb 2007 20:53:48 +0000 http://gigagamez.com/2007/02/07/companies-shift-ad-budget-from-print-to-games-online-worlds/#comment-168652 Why does everything have to be sold under the premise that it will support the thoretical sale of something else? Something must be making money, can we find out what it is and actually look at it? At what point do we go from subsidizing things we want cheaper to merely funding things that aren’t actually good enough to sustain themselves?

In other words, are ads just becoming another kludge so that companies don’t have to worry as much about providing a decent product?

I think time has already spoken. Those in print just don’t want to listen.

Ok, so there’s this new medium that allows information to spread faster. Great for time-sensitive and fast-moving stuff. So what do print mags do? Try to keep up with that, fail miserably, and blame the resulting lowered quality on everything but their inability to adapt. Bleed readers and respect, rinse, repeat.

Meanwhile, there’s a huge gap in reference material on the industry. Stuff with information you’d actually want to pull out every now and again. The collection of pertinent information that doesn’t become more and more irrelivant with age. Magazines doing that? None that are particularly accessible.

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