We’ve been riffing pretty hard on a theme over the last couple days, trying to make sense of how someone can lay claim a viral hit and deal with the ensuing onslaught. But a viral hit does not a career make, much as I love the Numa Numa Kid.
So, what to do on Day 2? You could make another clip, playing off Day 1.
It’s also what the folks behind My Box in a Box, which in itself was riffing on SNL’s Dick in a Box, have done, releasing a “movie trailer” about the viral experience of lead character “Bunny” tonight:
You could also go off in a new direction, trying to establish yourself as a consistent producer of viral hits (which, to be fair, is what Black20‘s doing). But really, consistency and virality in the same place at the same time? That’s a toughie.
They had just followed up their hit with Valleyfreude, making fun of the tech blogging scene and, in doing so, making a gooey-eyed fanboy out of Om. I asked them if they would serenade him with a bit from their follow-up song. Warning:
Randi and Jen (who are keeping the mystery alive by not disclosing their last names) say they’re thinking about maybe-someday-just-maybe quitting their day jobs, and they promise a third clip will be out this month.
So is it a lucky alignment of circumstance or a real knack for what makes an online hit that drove Black20, Bunny, and RandiandJen up the YouTube charts? If they keep trying, guess we’ll find out.