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Summary:

Yes, yes, there was lots of user-generated content and a split second of Kevin Rose, but what stuck out to me? The CBS promo for Criminal Minds: “There’s a video of this murder posted on the Internet?” It’s one thing to be all the rage in […]

Yes, yes, there was lots of user-generated content and a split second of Kevin Rose, but what stuck out to me? The CBS promo for Criminal Minds: “There’s a video of this murder posted on the Internet?”

It’s one thing to be all the rage in the blogosphere, the trade journals, business magazines and among academics. But when online video sharing sites figure into the plot of a primetime crime drama — as a vehicle for snuff film delivery, no less — then even your aunt Bessie can’t avoid “The YouTube.”

I didn’t keep watching long enough to see if my local affiliate synergistically tied into the promotion with something like, “After Criminal Minds, we explore the dark side of online video. What you need to know to protect your family.” Even so, a chasm of some sort has been jumped.

  1. I’m not sure a mention on a CBS show is a good measure of the importance of a tech phenomenon. A few years ago, “CSI: Miami” aired an episode called “Murder in a Flash.” The plot hinged on a flash mob, and we all know how flash mobs became an enduring cultural phenomenon. Instead, this just seems like an effort by the Tiffany Network to stay culturally relevant.

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  2. And, almost exactly 1 year ago, Amanda Congdon/Rocketboom was on CSI.

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  3. Good points, both. I must be watching too much web video and not enough primetime network TV.

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