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Summary:

One revenue model that bridges the gap between the gift economy and the, um, economy economy has been used for decades by American public television stations — the pledge drive. It’s also worked successfully online in some cases, Jason Kottke’s being the best known. Now the […]

One revenue model that bridges the gap between the gift economy and the, um, economy economy has been used for decades by American public television stations — the pledge drive. It’s also worked successfully online in some cases, Jason Kottke’s being the best known. Now the team at Galacticast is attempting to apply it to the world of vlogs, where you can become a show sponsor for the low, low price of five dollars.

They’re also pimping their new “Galactimerch” t-shirt outlet, and have a hilariously optimistic wishlist — for instance, get Casey McKinnon cast in a David Lynch movie and score yourself a producer credit! Anyway, it just goes to show that there’s plenty of ways to recoup some production expenses for your web show.

  1. Thanks for the sweet article! I’m really excited to see if anyone can fulfill an item on our wish list… networking 2.0 ;)

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  2. […] MAKE is the first to use our new DIY platform (as well they should be, since they’re the guys who came to us with the idea in the first place). GALACTICAST is next — they’ll be using DIY advertising to promote their totally brilliant pledge drive. Where do we go from here? The sky’s the limit. Advertise t-shirts and other merch directly related to your show. Throw up some amazon.com affiliate links. Make money the old-fashioned way! And, of course, don’t forget about blip’s open advertising marketplace (which brings CPC-based and CPM-based advertisements from tons of partners straight to your video) and our sponsorship program, which matches great shows with great brands for great cash. […]

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  3. […] Make was a natural fit because the video content features real goods, and Torrone pointed out that the whole DIY community can benefit. “At Make and Craft we’re seeing a lot of makers [and crafters] becoming their own businesses from selling their items on Etsy to eBay. These are custom handmade goods, crafts, electronics — a lot of really amazing stuff.” Another early addition to the program is Galacticast, who can take advantage of the new tools for their new sponsorship program. […]

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  4. [...] will pretty much get you everywhere! Tim mentioned he’d read a post about Galacticast where I made a joke about Galacticast’s “hilariously optimistic wishlist.” Turns out the joke’s [...]

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