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Summary:

It was only on Tuesday, Yahoo was busy talking about their media mash-ups and brand initiatives. Apparently, its not just brand-focused mash-ups. (Yahoo Developer Network has an interesting back story on this mash-up.) They are apparently taking similar approach to other verticals as well. A reader […]

It was only on Tuesday, Yahoo was busy talking about their media mash-ups and brand initiatives. Apparently, its not just brand-focused mash-ups. (Yahoo Developer Network has an interesting back story on this mash-up.)
They are apparently taking similar approach to other verticals as well. A reader tipped us off about these new local city mash-ups Yahoo is currently beta testing in Bangalore and New Delhi. The product is called OurCity.

Pretty nifty mash-ups to boot: taking bookmarks from Del.icio.us, events from Upcoming, Flickr photos, News and even blogs. Flickr modules are seriously hot. They are taking data from Wikipedia and adding it to the mix. Missing: Yahoo Maps! Pretty easy to get a quick snapshot of what’s happening in a city. If they can roll this out across the world, I think they easily best Google’s local efforts.

Photos below the fold.

delhiyahoo.jpg

delhiyahoo2.jpg

Hat Tip, TGN

  1. The’s an extra space in the url (and I thin that’s why it doesn’t work in Firefox)
    http://ourcity.yahoo.in / should be http://ourcity.yahoo.in/

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  2. Om, the link is broken. It should read:

    http://ourcity.yahoo.in/

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  3. I’m not buying it. Like their brand sites, I don’t think this is going anywhere. The ia is all wrong, plus anyone could duplicate this in an afternoon. And most importantly, there’s little user value.

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  4. Well peter, the value is in aggregating this stuff. i think it is simple enough to have some utility. how much traction they get with it? not sure – but my first impression – clearly not a business viablity case – is that the packaging is pretty good, and they have gotten the elements right.

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  5. Guys i fixed the link. is it still not working?

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  6. This is called reuse. you need to look at the ROI there is not much investment because they are wrapping up the existing content in a nice wrapper. if 10-15% of this gets success Y! will brake even. My thought is this will bring same minded user on their other community in touch. i. e. their brand site will bring me in touch with a Flickr user who loves the brand I like of this ourcity will introduce me to some one from the city I love.
    I think if all goes well Y! will fetch the fruit of his “social” hard work.
    I always think Y! Is coming out with great stuff (better than Google) but Google is just getting luck (may be they are the one who started doing good)
    Good luck Y!

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  7. JOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOST!!!!!!!!!Please

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  8. Bravo! This is an excellent, prescient further leveraging of their considerable assets…and yet another example of just how creative Yahoo really is…operating in a business landscape where media darling Google has unfairly and unwisely become a virtual “teflon company” that makes no mistakes…and can do no wrong…

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  9. Wow. I wrote a piece about Yahoo!’s opportunity in this space, outlining such an approach, two days ago.

    It’s a no-brainer and Yahoo! could turn out a clearly superior service:

    http://www.paradox1x.org/weblog/kmartino/archives/004702.shtml

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  10. Why Yelp If I Can Google?…

    Google now makes it easy to read ratings, reviews and other associated information about businesses you find on Google Maps…

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