It was only on Tuesday, Yahoo was busy talking about their media mash-ups and brand initiatives. Apparently, its not just brand-focused mash-ups. (Yahoo Developer Network has an interesting back story on this mash-up.)
They are apparently taking similar approach to other verticals as well. A reader tipped us off about these new local city mash-ups Yahoo is currently beta testing in Bangalore and New Delhi. The product is called OurCity.
Pretty nifty mash-ups to boot: taking bookmarks from Del.icio.us, events from Upcoming, Flickr photos, News and even blogs. Flickr modules are seriously hot. They are taking data from Wikipedia and adding it to the mix. Missing: Yahoo Maps! Pretty easy to get a quick snapshot of what’s happening in a city. If they can roll this out across the world, I think they easily best Google’s local efforts.
Photos below the fold.