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Summary:

After exiting Weblogs Inc and AOL couple of months ago, Jason Calacanis is ready for his new adventure..meaning his new company. Here’s what…

After exiting Weblogs Inc and AOL couple of months ago, Jason Calacanis is ready for his new adventure..meaning his new company. Here’s what we know: it has investment from Sequoia, where Calacanis is now an EIR, Mark Cuban (previous Weblogs Inc investor) and investment from another big media company is in the works. The name of the company in all probabilities will be 20.com, a domain name Calacanis bought last year for about $75,000.
The idea as we know it: to develop an online talent network, possibly as video blogs, podcasts and others, with the owners/talent given equity into the new company, as well as revenue cut from the ad sales (in some sense this sounds like the Engadget model blown out). It will have a heavy search component built in….that was one of the other ideas Calacanis has had for a while as well.
Will it be a rollup of existing sites/blogs/talent? His exit from AOL may have some non-compete clause, and his Weblogs Inc earnout period is still in effect, so anything directly competitive may not be in works.
The name 20.com is a reference to a couple of things: Web 2.0, 20 companies or talent that might be developed, and then possibly the amount of money, though we have not been able to confirm the last part. Calacanis has been talking about developing some new online advertising models on his blog of late, so expect some innovations with that as well in the new network.
Calacanis had no comment on this story.
Updated: Calacanis is launching a new conference along with TechCrunch, which does take the “20” idea a bit further. More details here.
Related:
Calacanis Lands At Sequoia
AOL Changes: Calacanis Finds The Exit; Alvey Stays

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  1. It depends on how they structure the equity but it would seem like this could easily become an achilles heel. If the equity is worth more at X date than it is on the day the producer received it the likelihood of that producer pursuing liquidity is greater than it was on the day of the grant. Assuming that happens, what incentive is left for that producer to stay and continue adding value? Unless they do success based equity distribution whereby they grant equity on a regular basis at FMV at the time and guage the amount on advertising revenue. That may prove tough to scale but will be interesting to watch.

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  3. Yeah it is very good idea. It is very useful information and very beneficial to any working people.

  4. Yep, Gary it is good to have this kind of useful info with us. name 20.com is a reference to a couple of things: Web 2.0, 20 companies or talent that might be developed, and then possibly the amount of money, though we have not been able to confirm the last part.

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