Summary:

Mobio Unveils Mobile Lifestyle Portal With Over 50 Dynamic Applications And Widgets CUPERTINO, Calif. – January 31, 2007 – Mobio Networks today announced its flagship product GetMobio, the first mobile lifestyle portal that offers consumers over 50 dynamic applications and widgets that work together and are […]

Mobio Unveils Mobile Lifestyle Portal With Over 50 Dynamic Applications And Widgets

CUPERTINO, Calif. – January 31, 2007 – Mobio Networks today announced its flagship product GetMobio, the first mobile lifestyle portal that offers consumers over 50 dynamic applications and widgets that work together and are based on mash-ups of web services. GetMobio allows people to use their mobile phones to locate the hottest nightclubs, call a cab, find alternative flights, book a table at the latest restaurants or reserve tee times. Mobio was invited to launch its new mobile solutions at DEMO 2007 conference in Palm Desert, Calif.

“No one has addressed the glaring issue of providing compelling content and applications for people’s mobile lifestyles,” said Ramneek Bhasin, CEO of Mobio. “Point solutions do exist, but at Mobio we are taking a holistic approach to delivering a wide range of lifestyle-specific mobile applications and making them fun, simple and useful. We’ve mashed up all kinds of localized content from the web and personalized it for all your needs. This is because you require different kinds of information on Tuesday morning than you do on Saturday night. From here the possibilities are limitless.”

GetMobio ships with 10 collections, which are sets of mash-up applications, widgets and content feeds (RSS) tailored to the person’s location and preferences. These collections range from “After Midnight” to “Outwitting the Kids” and provide access to everything from hip lounges and comedy clubs to local hospitals and ice cream shops. Mobio also works with partners such as Kaboodle and OpenTable and develops targeted applications such as Mobile Flight Times, Mobile Movie Times and Mobile Fine Dining.

“We’ve enjoyed our relationship with Mobio as they understand how to take advantage of the rapidly growing mobile audience for the promotion of movies and enhancement of a consumer’s mobile experience at the same time,” said Doug Neil, senior VP Digital Marketing for Universal Pictures. “We recently worked with Mobio on a cross-media promotion for two Universal Pictures films and we look forward to collaborating with them on future projects.”

GetMobio is a free service that people download once to their mobile phones, with new applications delivered automatically as they become available. Users can personalize their experience across all GetMobio collections to create a more intuitive, seamless interaction. Mobio’s applications are designed to be used in very few clicks (usually three or less), with no or minimal data entry, and are created for the most popular and widely available mobile phones on the market, such as the Motorola RAZR.

“We are delighted to partner with Mobio as we look at bringing the convenience of online restaurant reservations to the mobile phone,” said Douglas Boake, senior vice president of business development at OpenTable. “Mobio offers the foundation necessary to develop a sleek, user-friendly version of a web-based service that could support millions of users on a wide variety of handsets.”

GetMobio Collections

The initial rollout of GetMobio consists of 10 collections with over 50 applications, widgets and content feeds, including:
After Midnight – Places to go after midnight Stepping Out – High-energy places to see and be seen Chilling Out – Low-key places to meet up and do things Romance Me – Everything you need to make your night special Panic Kit – In case of emergency Outwitting the Kids – Stuff for parents at their wits end Two on the Town – Treat your hometown – or any town – as a vacation destination Urban Trekker – Single destinations of interest – such as museums or shopping Indulge Me – High-end cravings for cigars, chocolate, massage, body art & piercings Gadgetophilia – Where to go to see the latest gadgets

“Mobio makes mobile services fun and easy to use,” said Chris Shipley, executive producer of DEMO. “From changing your travel plans on the fly to planning an entire night out on the town, Mobio delivers the power of the web to the handset in a clean, enticing package that consumers will love.”

Over the past decade, DEMO has attracted some of the hottest new technologies including leaders such as Palm, TiVo and Skype. Chris Shipley, executive producer of DEMO, and a team of experts painstakingly screen hundreds of companies to uncover 70 emerging technology companies that show the most promise Since DEMO began 16 years ago, it is responsible for identifying major technology trends that include everything from web portals to PDAs.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

About Mobio Networks

Mobio makes GetMobio, the first mobile lifestyle portal that offers consumers over 50 dynamic applications and widgets that work together and are based on mash ups of web services. Based in Cupertino, Calif., the company’s mission is to make compelling applications that are fun, simple and useful enough to merit everyday use on popular mobile phones. Use GetMobio from your mobile phone to locate the hottest night clubs, call a cab, find alternative flights, book a table at the latest restaurants or reserve tee times with very few clicks and no or minimal data entry. For more information, visit www.getmobio.com.

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