PS3 Serves Up Severe Profit Hit In 3rd Quarter

If the PS2 was a license to print money, so far the PS3 has been a license to burn money. According to a Bloomberg article that was released today, Sony could be looking at a 50% loss to its third quarter profits. Other than the weak PS3 sales, Sony hasn’t been having a good year.

If it isn’t exploding laptop batteries, then it’s something else. Sony has been caught off guard several times this last year by delays or, well, the unexpected. Due to development and manufacturing costs, this years profit forecast from Sony is the lowest within the last five years and Sony seems to be on target for hitting that low. Thanks to delays and pricing issues, Sony is expected to lose 191.9 billion yen this fiscal year.

Though this may be a crowing point for several nay-sayers, this kind of forecast is to be expected. Whenever a new console is launched, there’s absolutely no way for a company to make that money back initially. In fact, the PS2 has done so well because of its longevity and the reduction of the cost to produce them. For now, Sony seems to be on track, but a few more quarters like this one could really hurt.

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