Comments on: Fox in talks to buy online ad company

By: GigaOM » FIM Buys SDC

GigaOM » FIM Buys SDC — Thu, 22 Feb 2007 17:42:09 +0000

[...] brought you the scoop on acquisition talks between Fox Interactive Media and the online ad company Strategic Data Corp in January. Back then they were [...]

By: John

John — Thu, 22 Feb 2007 17:41:00 +0000

Deal is now done:

(link)

Keep in mind that we are talking about so many impressions that any lift at all turns out to be significant from a gross sales standpoint just given the overall volume.

By: Dale

Dale — Tue, 06 Feb 2007 00:21:20 +0000

Any updates on these talks?

By: Lafayette Howell

Lafayette Howell — Tue, 30 Jan 2007 14:40:32 +0000

Interesting piece! You can’t change a zebra’s stripes and in the case of MySpace, this is like a very undesirable neighborhood. Would you want your children “playing” there? We know the answer to that of course.

Which brings the point home that ad campaigns like BP’s “carbon footprint” ads would never be aired on MySpace. So the moral is technology will not make the neighborhood safer–you have to change how it looks and behaves. How do you think Times Square regained its luster under former Mayor Rudy Guiliani? Good investment perhaps, but it will take an herculean effort to improve CPMs that have significance to the audience that typically frequents MySpace.

By: magnusdopus

magnusdopus — Tue, 30 Jan 2007 10:21:18 +0000

I wouldn’t expect a huge lift. Alot of the companies that serve ads on MySpace already use ad-optimization software. Some use SDC’s tech.

Interesting move though. They are trying to do what Advertising.com did for AOL.com.

By: DrDoubt

DrDoubt — Tue, 30 Jan 2007 06:20:36 +0000

Advertising is the past, present and future of all media. This just validates that.