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Summary:

The first DEMO convention of the year starts Tuesday night down in the So Cali desert, where 68 startups will try to get noticed by the 700 or so expected press, VCs, and industry execs. For every Skype or Ironport that have launched products at the […]

The first DEMO convention of the year starts Tuesday night down in the So Cali desert, where 68 startups will try to get noticed by the 700 or so expected press, VCs, and industry execs. For every Skype or Ironport that have launched products at the show, there’s hundreds of Browsters or Filmloops that make up most of the flock. We’ll try to make some educated guesses, though lively presenters and good business plans often have an inverse relationship.

A quick look at the math: say there’s 600 paying attendees at an average $2,250 per person fee, and 68 demonstrators pay $18,500 a pop, means Chris Shipley’s show could be raking in more than $2.5 million for the event before expenses. Cha-ching in Palm Desert!

According to DEMO rules what the companies will launch at the show is embargoed until tomorrow, but since the presenter list is public, we thought we’d take a quick look at some of the attendees pre-announcement day.


Personal publishing across media:
Dublin, Ohio-based Nextumi will be there and one of the cofounders says the company will launch “share2me, a ubiquitous sharing product to permit crossplatform, multimedia sharing.” Redwood City, CA-based Vuvox says it enables its users to publish personal channels with digital content, with the tagline ‘your visual voice.’

Startup product I already use regularly: TeleFlip. Easiest way to send a text message from your PC to a cellphone, just send an email to ‘PHONE-NUMBER’@telefip.com. I have no idea how they’re going to make money, but I love this service.

Online video: With all the online video startups out there, there’s still even more launching or unveiling new products at DEMO, like Magnify.net, Eyejot, Blinkx, SplashCast, ClipSyndicate, Jaman, and Panjea. Details from Liz on NewTeeVee tomorrow.

Mobile: I’ve skipped DEMO the past few times as Web 2.0 washed over the place, but more and more startups are outlining mobile ambitions there. Bling Software says it has the industry’s only AJAX based client for mobile applications, Buz interactive does a mobile personalization service (more details tomorrow), and a launch from Mobio, a company we covered last year.

WiFi Aid: The WiFi at DEMO will probably be too impacted to work, but a few companies are betting on the ubiquitous WiFi trend. We’ve checked out Devicescape‘s download, which helps with browserless access to WiFi networks. Spanish startup Whisher, which has the tagline ‘WiFi Reloaded’ opened and then locked its beta site already.

Established companies trying for some DEMO juice: Adobe, Alcatel-Lucent Ventures, Seagate, Symantec, Wyse – hey there old timers.

Worst named DEMO companies: Boorah — boo. Jaman, say it with a rasta accent — now it’s pretty bad right. Buz Interactive and Me.dium — maybe the lack of the domain name of choice (Buzz Interactive? Medium?) means they lose out on the moniker of choice (pure speculation). Oh well, names aren’t the end of the world.

Most of these companies, like the Kleiner Perkins Caulfied & Byers-backed content recommendation site Aggregate Knowledge have raised money in the past 18 months. Many are also using DEMO as a venue to look for another round of funding. Which ones do you think are worth investing in?

  1. Which ones do you think are worth investing in?

    NONE !!! the lions share of these ‘hype’ startups do not have a business model that makes real $$$

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  2. Most of these startups have a good concept that i would use for free.
    Sounds funny but my question to them is
    “Do you have a way to get to my wallet”?

    Because at the end of the day thats what matters.

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  3. Which ones do you think are worth investing in?

    Mine, but it isn’t ready for prime time yet :) Maybe DEMO fall…

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  4. Mine’s definitely worth investing in…

    You can see Me in Me.dium here: http://me.dium.com/beta/from/5d48c

    (Do you see what I did there? Do you get the name now? ;-)

    Good luck to everyone at DEMO! Come and see us at booth 42.

    Tobias

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  5. It’s all about the land grab (get free customers) then figure out how to make money once you have them. I would say Teleflip is the favorite.

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  6. Katie – you overlooked SFDC challenger Salesworks from Mission Research. Two interesting elements here – coming at Benioff’s SaaS CRM co from below – and using a hybrid web/desktop platform that Zimbra and some other are beginning to find invaluable to providing QoS/reliability for folks who may not be running the biz of a T1 line. -m

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  7. Hmmm…thing is, the biggest breakthrough isn’t another “social”…mobile…”connector”…video…or widget this or that…not Web 2.0 anything…and can’t be found at any DEMO or other “conferences” or pitch-fests…

    No…the biggest thing in 2007 is going to be paid match, a completely new form of “keytraits not keywords” advertising that will rock conventional advertising–including paid search (sorry Google)–to its very foundation…

    …and Anon…thanks for the offer…I’ll take that wallet now :)

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  8. I like me.dium as well, something truly interesting after a long time.

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  9. [...] the startup-sphere was all knee-deep in DEMO coverage last January, TechCrunch’s Mike Arrington and Sequoia Capital EIA and Weblogs Inc cofounder Jason [...]

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  10. [...] think its a great initiative compared to costly DEMO, but after looking at Mike’s own comments regarding his bias with Demo, I begin to see that [...]

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