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Summary:

Update: John Battelle, chairman of Federated Media, emailed to deny that any payments have been made to Ask a Ninja. Our sources maintain that a portion of the ad revenue guaranteed by Federated Media is to be ‘floated’ up front to the Ask a Ninja team […]

Update: John Battelle, chairman of Federated Media, emailed to deny that any payments have been made to Ask a Ninja. Our sources maintain that a portion of the ad revenue guaranteed by Federated Media is to be ‘floated’ up front to the Ask a Ninja team so that they can focus on creating new episodes. The deal is worth at least $300,000 a year if Ask Ninja maintains and grows its current level of popularity and viewership.

Kent Nichols and Douglas Sarine, the dynamic duo behind the web’s most deadly source of advice, Ask a Ninja, have struck gold with a Federated Media payday, which includes a $300,000 upfront payment along with 60 percent of ad revenue(see clarification above), according to our sources. In a phone conversation today, Nichols declined comment on the monetary terms of the deal beyond confirming what’s already been reported by Heather Green at BusinessWeek.

A $300,000 payment alone makes Ask a Ninja (which we profiled in December) the best-paid online video show in the business, topping the $250K Andrew Michael Baron says Rocketboom made last year.

Nichols was happy to disclose that he and Sarine relied on the “business expertise” of United Talent Agency, which negotiated the deal. If the numbers are correct, and assuming that UTA gets the standard “ten points” (10%), it’s also a $30,000 payday for Brent Weinstein’s team. It’s a promising sign that emerging internet talent will reap rewards for their hard work.

In Nichols’ words, business folks are finally realizing that web video sites “can be profit centers.”

Federated Media also provides advertising for NewTeeVee.

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  1. Podcasting News » Ask A Ninja How To Make $300K Tuesday, January 30, 2007

    […] While they don’t mention numbers, others are reporting the deal to be worth $300k upfront, plus 60% of revenue. […]

  2. SKY TG24 “Reporter Diffuso” Tuesday, January 30, 2007

    300.000$ di pubblicità per un videoblog (Ask a Ninja)…

    La prossima volta che vi raccontano che in Internet non si guadagna e che i soldi sono lontani dal mondo dei video online, fategli vedere Ask a Ninja.E no, non è vero che non succederà anche in Italia. Link: NewTeeVee…

  3. A huge congrats and well deserved!

  4. The Wealthy Ninja | The Last Podcast Tuesday, January 30, 2007

    […] Ask a Ninja is now the most profitable video podcast.  Federated Media is giving them a $300.000 upfront payment and 60 percent of ads revenue. […]

  5. Marketing Begins At Home Tuesday, January 30, 2007

    You can buy a lot of nunchaku with that money…

    Ask A Ninja reaps $300,000 payday.
    This internet video thing.. it just might catch on.
    News via NewTeeVee 

  6. The Ninja Kills In Podcast Advertising Deals Too! | Paul Colligan’s Profitable Podcasting Tuesday, January 30, 2007

    […] The Ninja Kills In Podcast Advertising Deals Too!Posted on 8:07 am by Paul Colligan The Ninja inked a $300K up front plus 60% of ad revenue deal with Federated Media reads NewTeeVee.com. Talk about making a killing. O.k., Ninja jokes stop here. […]

  7. Now That Ninja Got Big Bucks – Will We See WMV Versions? | Year Of Living Digitally Tuesday, January 30, 2007

    […] Now That Ninja Got Big Bucks – Will We See WMV Versions?Posted on 11:16 am by Paul Colligan Hat’s off to Ninja for inking a “killer” deal with Federated Media. $300k down ain’t bad at all. Read more about it at NewTeeVee.com. […]

  8. NewTeeVee » Another Place to Find Your Video Payday Tuesday, January 30, 2007

    […] So you don’t have hundreds of thousands of viewers per episode. If you can’t get a Ninja-level deal, there are a growing number of alternatives. For starters, if you’re willing to do a little shilling, you might be able to bring in a cool $25,000. […]

  9. Ask a Ninja to make at least $300,000 this year at Ryan Esaki – Commentary on things of Interest Tuesday, January 30, 2007

    […] Links: NewTeeVee BusinessWeek  Posted in Web, TV, podcasts | […]

  10. scouta blog » Blog Archive » “Videoblogging is about to really take off.” Tuesday, January 30, 2007

    […] One such area that demonstrates the potential, as used by Scoble to make the point, is a deal signed by Ask A Ninja and Federated Media. […]

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