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Summary:

Ron Feinbaum, who was heading Scripps Networks’ online efforts until now, has been upped to executive VP for the whole company, and will now…

Ron Feinbaum, who was heading Scripps Networks’ online efforts until now, has been upped to executive VP for the whole company, and will now focus on M&A (primarily in the digital media sector) as well as head a new incubation unit to develop and launch new products (again the main focus being online). This new unit/process is designed to find business ideas generated by the company’s employees.
Scripps is home to HGTV, Food Network, DIY Network, Fine Living TV and Great American Country, among others. Feinbaum was the head at Scripps Interactive prior to this, overlooking the TV networks’ online presence.
I spoke briefly to Feinbaum at our SF mixer last week (where Scripps was one of our sponsors) and he emphasized that the company is seriously scouting new M&A opportunities intended to expand the presence of flagship brands like Food Network and HGTV.
Some more details here in the release.
AdAge did a profile of Scripps’ growing digital presence in this story last week: Interactive revenue is still a small part of Scripps Networks’ profits — about 6% last year. But it grew 50%, while the networks’ linear revenue grew about 13%.
Related:
Scripps Considers Newspaper Sell-Off To Focus On Internet, Cable

By Rafat Ali

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  1. Hey Ron if you are reading this check out our mobile recipes site http://www.20krecipes.com. We are looking to rebrand it and provide it for a large brand to monetize.

    Think:
    – shopper browsing for recipes in supermarket
    – SMS/MMS premium daily/weekly recipes ideas

    Rich E. bizdev-at-skycore.com

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  2. Congratulations Ron!

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