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Summary:

YouTube CEO Chad Hurley said today his company (now owned by Google) “is going to move in [the] direction” of rewarding video creators for their content, as part of a panel discussion at the World Economic Forum meeting in Davos. Attendee Jeff Jarvis taped the statements […]

YouTube CEO Chad Hurley said today his company (now owned by Google) “is going to move in [the] direction” of rewarding video creators for their content, as part of a panel discussion at the World Economic Forum meeting in Davos.

Attendee Jeff Jarvis taped the statements and posted them to his blog:

Revenue sharing is something an increasing number of YouTube competitors, such as Revver, Metacafe, and Break.com, have used to differentiate themselves from the front-runner.

Hurley explains that YouTube management decided against monetary incentives because they might have attracted the wrong kind of contributors. We haven’t really seen that play out on other sites — Revver et al seem to be relatively unpolluted by anti-community money-grubbers. Hurley:

In terms of paying users revenue against the content that they’re uploading, we’re definitely going to move in that direction, but we didn’t want to build a system that was motivated by monetary reward, we wanted to build a true community around video. When you start out with giving money to people from day 1, they’ll just switch to the next provider…that’s paying more. so we feel that we’re at a scale now that we’ll be able to do that and really be able to have a true community around video.

From our perspective, it seems like the near-total absence of ads on YouTube was an essential part of its success (there are other factors, of course). You do need ads in order to share ad revenue, so perhaps that’s why rewarding creators was a non-starter until now.

In related news, Andy Plesser at Beet.TV got a look at a new Forrester report that says 7 percent of consumers in North America who use the web regularly are uploading videos at least once a month.

  1. […] YouTube CEO Chad Hurley said today his company (now owned by Google) “is going to move in [the] direction” of rewarding video creators for their content, as part of a panel discussion at the World Economic Forum meeting in Davos.read more | digg story Social bookmark this post – … […]

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  2. YouTube cashbacks…

    YouTube cashbacks: “In terms of paying users revenue against the content that they’re uploading, we’re definitely going to move in that direction. ” Liz Gannes picked that out from an interview Jeff Jarvis did with YouTube founder/CEO Chad Hurley. …

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  3. YouTube condividerà i profitti con i videomaker…

    Chad Hurley, noto per essere uno dei due fondatori di YouTube, è tra coloro che intervengono al World Economic Forum 2007 in corso a Davos. Ha Parlato ieri (il video è di Jeff Jarvis), durante una sessione dedicata – ovviamente – al tema “user-gene…

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  4. […] NewTeeVee » YouTube to Share Revenue with Creators (tags: Business Videos Web2.0 Youtube Advertising) […]

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  5. YouTube’s strategic sharing…

    The BBC reports that YouTube founder Chad Hurley is confirming that the Google-owned company will begin sharing advertising revenues with the people who upload videos to its site. According to the BBC, “The system would be rolled out in a couple of mo…

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  6. […] This is certainly big news – YouTube is going to start giving contributors a cut of the revenue that YouTube makes off advertisements shown during their videos. The goal is to encourage creativity. Since most people (and companies) simply follow the leader, I’m guessing we’ll see an influx of sites implementing this model in their user-generated web sites. I applaud Chad Hurley for a good business model — he focused on getting the passionate users who wanted to participate for the right reasons before focusing on incentives. I think it’s something many sites miss — in my mind, the quality of community content goes down with increased monetary incentives. It really comes down to the fact that passion is crucial to great contributions and money does not correspond with passion. I don’t think sites that start out sharing revenue (such as Revver) will succeed. More coverage at NewTeeVee, BuzzMachine, Techmeme, and ZDNet. […]

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  7. […] If you are Revver or Metacafe, then it has to be the happiest day of your tiny life. YouTube, the 800-pound gorilla just validated your business model by deciding to pay their creators, a cut of the advertising action. […]

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  8. […] NewTeeVee » YouTube to Share Revenue with Creators “YouTube CEO Chad Hurley said today his company (now owned by Google) ‘is going to move in [the] direction’ of rewarding video creators for their content, as part of a panel discussion at the World Economic Forum meeting in Davos.” (tags: internet multimedia video business revenue innovation google youtube) […]

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  9. […] NewTeeVee » YouTube to Share Revenue with Creators YouTube-gründere varsler at videoprodusenter skal få betalt etter hvert. (tags: video youtube) […]

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