Comments on: Zennstrom, Euro Angels fall for wunderLOOP

By: Jeff Enderwick

Jeff Enderwick — Wed, 31 Jan 2007 18:47:57 +0000

After poking around, it isn’t 100% clear where
their technology attaches – at least to me.

Does it require integration with the portal (to capture search info), or does it somehow tap into the user’s online behavior (say with something
pc-resident)?

By: Om Malik

Om Malik — Fri, 26 Jan 2007 17:56:54 +0000

I am not sure who Blue Lithium's customers are, but these guys seem to have a pretty good line up of paying customers, and are claiming pretty high conversions and more accuracy.

I am betting that by teaming up with large broadband players, they are getting the right number of eyeballs. 18 billion page views… not too shabby.

On the technolog front I am looking forward to digging into it, and spending more time with them when I hit Europe sometime in the very near future.

By: Tom

Tom — Fri, 26 Jan 2007 17:35:17 +0000

Hi Om,

What is the difference between this technology and what Blue Lithium is doing?

And if anybody wants to take down Google they have to get the eyeballs that Google gets. Are these advertising platforms viable for the Long Tail where Google is already and expanding w/ their Custom Search Engines