Nokia and Motorola’s aggressive push into low cost mobile phone business might have wreaked havoc on their margins, but there is no denying that the two giants have posted major market share gains in recent quarters.
The rivals are waking up, and reacting with their own low-cost mobile phone strategies. Samsung is expected to launch five new low and medium-end handsets that would cost between $45 to $145, according to Packetology, a research and consulting group.
Even though it has some low-end offerings in India, Samsung has been focusing on the medium to the top end of the market. “For a change, these handsets would make their global launch in India and not Korea or the UK,” says Aman Kapoor, principal with Packetology.
The new range will include the $55 dollar C-140; C300, an entry-level slider phone that is a derivative of D820 and will retail in India for $88.
Samsung will also introduce the X520, a Krzr styled clamshell in two colors – Burgundy and Purple. Samsung X530 is another slider and will cost $111, and E250 will be the most expensive handset launched, and will cost about $145 at retail.