Online Video Advertising Heats Up

Liz Gannes | Monday, January 22, 2007 | 6:10 AM PT | 3 comments

In this morning’s stories on NewTeeVee I mention no less than five companies whose name started with “pod”: PodShow, Podtrac, Podbridge, Podscope, and Podzinger. Seriously, they should just put smush those three letters onto one key on my keyboard! The funny thing is, the two companies I was writing about are named Kiptronic and Nexidia.

The stories: Kiptronic, a video and audio podcast advertising platform, has raised $4 million in Series A funding. And Nexidia, a speech recognition vendor, has what looks like a working model of the technology you’d need to do “AdSense for video.” So, while these companies’ names may not overlap, they have pretty complimentary technology, both taking smart and unobtrusive approaches to online video advertising. We’ll be watching that space closely.

Comments (3)

Linkbacks (0)

Subscribe to comments feed

Leave a Reply

Editorial Masthead

Carolyn Pritchard
Managing Editor
Celeste LeCompte
Special Projects Editor
Desiree DeNunzio
Copyeditor
Om Malik
Senior Writer
Stacey Higginbotham
Staff Writer
Jennifer Martinez
Staff Writer
Wagner James Au
Contributing Editor
Liz Gannes
Staff Writer
Chris Albrecht
Staff Writer
Katie Fehrenbacher
Staff Writer
Josie Garthwaite
Staff Writer
Close
E-mail It