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Summary:

Two things that have never really gone together are casual games and retail. Usually, when you’re into casual games, you discovered them at work or while at home, bored and surfing the net. So, when Mark Cottam, CEO of MumboJumbo, noticed the lack of casual games […]

Two things that have never really gone together are casual games and retail. Usually, when you’re into casual games, you discovered them at work or while at home, bored and surfing the net. So, when Mark Cottam, CEO of MumboJumbo, noticed the lack of casual games in the stores, he leapt on it, and, so far, it seems to be paying off.

MumboJumbo, once a developer of AAA titles, is searching for the consumers who aren’t particularly net-savvy or don’t want to purchase things over the internet for security reasons. In an interview with Gamasutra’s Frank Cifaldi, Mark Cottam had this to say about pre-existing brand recognition in the the casual gaming market:

“There was a buyer that was comfortable going online, downloading a file and paying for it over the Internet, and then there was another customer that was still not comfortable playing games over the Internet. The consumer may have become aware of it coming out on the Internet, or through the recommendation of a friend, but they were not really an online customer. We still get a tremendous amount of mail delivered by post; handwritten letters from customers that don’t have access to the Internet or don’t know how to download a file, but who want more of the games that they’ve been able to find at Wal-Mart, Target or Best Buy. We still see that although the world’s becoming more connected, there’s a huge part of the population that is not, or doesn’t feel comfortable downloading content and transacting over the Internet.”

It’s an interesting interview. MumboJumbo is a company that you may want to keep an eye on.

  1. I can’t put my finger on it yet, but this made me think of Gamestop/EB and used games. Nearly every time i’m in there taking advantage of their ridiculous pricing methodology, i see a parent trying to buy games for their kid.

    Seeing as how “casual” games are usually as inexpensive as those games (or moreso), and the parents are ignorant either way, i wonder if it might be a nice avenue for said “casual” games. Sort of like, you’re there for your kid anyway, and you’re already asking the store employees for help, would you be interested in some cheap Bejeweled for yourself?

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