It’s not the kind of news that is going to help Chris Anderson sell books, but it does make sense: Big TV shows from the big networks are piling up big online viewer numbers, which at some point could become a big business.
According to a post at MediaDailyNews, streams of ABC’s hit shows Grey’s Anatomy and Desperate Housewives helped draw in nearly 3 million unique visitors in October and November, before dropping off a bit. With its CSI and NCIS shows, CBS also had a big fall, with about a million unique visitor streams in October and almost 2 million in November. Fox wasn’t as successful (not cresting a million views in any of the Fall months) and NBC embarrassingly didn’t have enough streams to measure.
Since the shows are heavily promoted on the networks, it stands to follow that they would have big online followings as well. Now that’s not to say that indie online networks won’t attract their own followings, but the big bucks are going to follow the eyeballs, and right now that means network shows shrunk down to PC size.