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Summary:

Barack Obama today launched his presidential bid using this year’s preferred method: an online video. The Illinois senator posted a Brightcove clip to his official site. “I’ll be filing papers today to create a presidential exploratory committee,” is the official announcement. What does Obama’s choice of […]

Barack Obama today launched his presidential bid using this year’s preferred method: an online video. The Illinois senator posted a Brightcove clip to his official site. “I’ll be filing papers today to create a presidential exploratory committee,” is the official announcement.

What does Obama’s choice of online video startup say about him? Well, the Brightcove player on his own site (with smooth options for email, download, and embed) is a classy choice. John Edwards went the man-of-the-people route using Rocketboom to publish to YouTube. Tom Vilsack gets the geek cred vote for using the videoblogger’s choice, blip.tv. So what’ll it be, Hillary? Maybe you can raise a little extra campaign cash with Revver.

  1. What do people say about him? That he’s a man of many faces?

    with comments!

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  2. […] Barak Obama joins the fray of Democratic presidential hopefuls announcing their candidacy via online video. I wonder if any of the candidates have strategies for really integrating the medium into their campaigns? As evidenced by the insane growth of the online video space, we’re an active and engaged bunch of peeps. Which candidate will really embrace the online video phenomenon? […]

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  3. Video killed the mobile 3G star?…

    Just had a look at GigaOm and there is this article with a video from Barack Obama…

    I’m using my laptop’s 3G card right now, and a sign comes up on the video clip that says:

    “This player requires a faster connection to enable smooth playi…

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  4. […] If politicians can use YouTube to announce their Presidential plans, then why can’t an airline make its case using video? Virgin America, the company started by billionaire Richard Branson, has been denied permission to operate in the U.S. on local routes because of too much foreign ownership. CEO Fred Reid is making his case in this video, and believes that if enough people get behind the company it could actually fly in the U.S. skies. […]

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  5. […] Where is all this going? Who the heck knows. But it could definitely get interesting. As usual, the Web disintermediates, or takes out the middleman, and in this case the middleman (or men) are the TV networks and veteran political reporters. In the past, Obama’s pitch — which Rachel Sklar writes about at Eat The Press and Liz Gannes notes at NewTeeVee — would have been filmed and handed to the networks, or done using a favoured anchor such as Tom Jennings. The networks would have made a lot of hay with either one. […]

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  6. […] Where is all this going? Who the heck knows. But it could definitely get interesting. As usual, the Web disintermediates, or takes out the middleman, and in this case the middleman (or men) are the TV networks and veteran political reporters. In the past, Obama’s pitch — which Rachel Sklar writes about at Eat The Press and Liz Gannes notes at NewTeeVee — would have been filmed and handed to the networks, or done using a favoured anchor such as Tom Jennings. The networks would have made a lot of hay with either one. […]

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  7. [...] the preferred choice of professionals, large media companies and politicians. Rudi Guliani, fellow presidential aspirant Barack Obama,The Wall Street Journal’s Walt Mossberg, and The Washington Post, Newsweek and Elle Magazine [...]

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