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Turns out that the DVD with the first four episodes of 24 that was leaked earlier this month was produced by Fox to be released shortly after the episodes aired. In a shift from the normally glacial pace of DVD releases, the disc on sale today. […]

Turns out that the DVD with the first four episodes of 24 that was leaked earlier this month was produced by Fox to be released shortly after the episodes aired. In a shift from the normally glacial pace of DVD releases, the disc on sale today.

Now that the first four episodes have aired over the last two nights, the network wants to allow those who missed them “to catch up and be part of the season,” Fox president Gary Newman told the LA Times.

The DVD retails for $14.98, and includes a twelve-minute preview of the fifth episode. Newman said the release was not done for financial reasons, and was not expected to be “a huge moneymaker.”

The standard model for TV show DVD releases is to put a boxed set together and sell them well after reruns of a season have been out for some time, often just before the next season of a show begins airing. But Fox doesn’t air reruns of 24, which as a serial cliffhanger, needs an audience that’s caught up in the story to succeed. NBC’s Heroes is similar, but NBC chose instead to offer previous episodes as free online streams.

It will be interesting to see both how well the DVDs will sell and how well 24 does in the ratings — a strong showing of both could bode well for more timely releases of television shows to DVD in the future.

  1. […] A couple of days ago, NewTeeVee mentioned the first several episodes of this season’s 24 turned up on bittorrent in advance of the season premiere over this weekend.  Well, the LA Times reports the first four episodes of 24 will be available for purchase on DVD staring today.  Presumably the bittorrent was was ripped from the DVD  (Via NewTeeVee) […]

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  2. […] Here’s the amazing thing: by Wednesday you were able to purchase a DVD of the first four “Priemer” season six shows on DVD for $15. Jackson West writes at NewTeeVee about this very fast DVD release of the season six 24 premier shows. […]

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  3. […] Reader Will tipped us to Fox now offering the first four episodes of 24 on the Myspace TV portal, with the fifth available tonight. You have to download their media player, but the quality is pretty good in full-screen mode. Fox already made the first four episodes available on DVD, well ahead of the traditional TV-to-DVD cycle. […]

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  4. [...] isn’t the first time 24 has shaken up the DVD-release paradigm. Back in 2007, Fox released the first four episodes of the season right after they aired, so people who missed them on TV could [...]

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