Comments on: Cingular is AT&T for now http://gigaom.com/2007/01/12/cingular-is-att-for-now/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 13:00:29 +0000 http://wordpress.com/ hourly 1 By: GigaOM » See ya Cingular, yo AT&T http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-82003 GigaOM » See ya Cingular, yo AT&T Mon, 21 May 2007 16:54:16 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-82003 <p>[...] think Cingular would be a better branding umbrella than the staid phone company-conveying AT&T. Including our readers — 54% of them say Cingular is a better choice, while only 28% like AT&T [...]</p> [...] think Cingular would be a better branding umbrella than the staid phone company-conveying AT&T. Including our readers — 54% of them say Cingular is a better choice, while only 28% like AT&T [...]

]]> By: GigaOM » Going Private: Alltel for $27.5 billion http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-82004 GigaOM » Going Private: Alltel for $27.5 billion Mon, 21 May 2007 15:17:04 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-82004 <p>[...] Chetan Sharma emailed us and pointed out that wireless world is following the rule of three and since Verizon, Cingular and Sprint account for 75% of the total wireless market in the US, the [...]</p> [...] Chetan Sharma emailed us and pointed out that wireless world is following the rule of three and since Verizon, Cingular and Sprint account for 75% of the total wireless market in the US, the [...]

]]> By: Randal http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-82002 Randal Fri, 02 Feb 2007 04:15:49 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-82002 <p>Yep, this move back to at&t raises a lot of eyebrows. I suspect there are some unsavory dealings going on. It will be interesting to see how people react to the change. Remember, the way to get a corporation's attention is to refuse to buy their products/services. For the time being, we do have some choices. I don't think the marketing strategy for this change is very good at all. Personally, I think there should be just one reasonable monthly charge for unlimited calling - period. Now, there's a marketing strategy and it doesn't much matter what you call it.</p> Yep, this move back to at&t raises a lot of eyebrows. I suspect there are some unsavory dealings going on. It will be interesting to see how people react to the change. Remember, the way to get a corporation’s attention is to refuse to buy their products/services. For the time being, we do have some choices. I don’t think the marketing strategy for this change is very good at all. Personally, I think there should be just one reasonable monthly charge for unlimited calling – period. Now, there’s a marketing strategy and it doesn’t much matter what you call it.

]]> By: theone http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-82001 theone Wed, 24 Jan 2007 11:17:12 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-82001 <p>How about firing the entire corporate structure? Can some tell these goons that they will not gain market share by playing a shell game. Focus on products and service!!!!!!</p> <p>http://www.youtube.com/watch?v=Bj1Mtv9cD0I</p> How about firing the entire corporate structure? Can some tell these goons that they will not gain market share by playing a shell game. Focus on products and service!!!!!!

http://www.youtube.com/watch?v=Bj1Mtv9cD0I

]]> By: Tavi http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-82000 Tavi Sun, 21 Jan 2007 22:46:55 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-82000 <p>This is probably a small issue, I don't really care what they call it. I've had very good service with AT&T and Cingular. The best thing about the switch to Cingular was the roll-over minutes and no-roaming charges. At&T allowed you to retro change your calling plan up to the last day of your service period to avoid overage chares but that required paying close attention. Other than that everything has been about equal. I wonder if they are going to make any formal service changes back to AT&T or whether things will stay the same. I'll be kicking and screaming if they try to eliminate the roll-over plans. I hate counting minutes!</p> This is probably a small issue, I don’t really care what they call it. I’ve had very good service with AT&T and Cingular. The best thing about the switch to Cingular was the roll-over minutes and no-roaming charges. At&T allowed you to retro change your calling plan up to the last day of your service period to avoid overage chares but that required paying close attention. Other than that everything has been about equal. I wonder if they are going to make any formal service changes back to AT&T or whether things will stay the same. I’ll be kicking and screaming if they try to eliminate the roll-over plans. I hate counting minutes!

]]> By: Bill Day http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81999 Bill Day Tue, 16 Jan 2007 05:14:59 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81999 <p>The rebranding is a big mistake. Just when everyone "got" the Cingular brand, and the week after iPhone is announced for it, yank "Cingular" for fuddy duddy old "AT&T"? Crazy!!!</p> <p>I'm still stunned by this, even though the plan's been known for months.</p> The rebranding is a big mistake. Just when everyone “got” the Cingular brand, and the week after iPhone is announced for it, yank “Cingular” for fuddy duddy old “AT&T”? Crazy!!!

I’m still stunned by this, even though the plan’s been known for months.

]]> By: Island in the Net http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81998 Island in the Net Sun, 14 Jan 2007 13:50:54 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81998 <p>I think the Cingular name is a better know brand for wireless than AT&T.</p> I think the Cingular name is a better know brand for wireless than AT&T.

]]> By: steve http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81997 steve Sat, 13 Jan 2007 15:28:20 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81997 <p>MIxed - </p> <p>Going back to AT&T doesn't add much except in the executive offices of those who think in terms of single bills and quadruple plays… AT&T's brand is neutral, at best, with anyone under 30.</p> <p>AT&T Wireless was toxic with anyone who had the misfortune to use the service. On the other hand, most of the young people I know dislike Cingular for a variety of reasons (no one really loves their mobile provider, which should be telling these guys something).</p> MIxed –

Going back to AT&T doesn’t add much except in the executive offices of those who think in terms of single bills and quadruple plays… AT&T’s brand is neutral, at best, with anyone under 30.

AT&T Wireless was toxic with anyone who had the misfortune to use the service. On the other hand, most of the young people I know dislike Cingular for a variety of reasons (no one really loves their mobile provider, which should be telling these guys something).

]]> By: ExpoTim http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81996 ExpoTim Sat, 13 Jan 2007 09:10:38 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81996 <p>They are a bunch of idiots - by "they" I mean the folks running that company 10 years ago… since that time theyv'e been ATT, then TCI, then SNET, then SBC, then ATT, let's go on and on…</p> <p>I'm tired of it… My cellphone was ATT, then Cingular, now its ATT again? I don't really care what now they want to give it, I just want the same name at the top of my bill every month.</p> <p>It is silly and foolish to drop the Cingular brand name.</p> They are a bunch of idiots – by “they” I mean the folks running that company 10 years ago… since that time theyv’e been ATT, then TCI, then SNET, then SBC, then ATT, let’s go on and on…

I’m tired of it… My cellphone was ATT, then Cingular, now its ATT again? I don’t really care what now they want to give it, I just want the same name at the top of my bill every month.

It is silly and foolish to drop the Cingular brand name.

]]> By: Art Vandalay http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81995 Art Vandalay Fri, 12 Jan 2007 22:43:08 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81995 <p>Dredging up that tired old brand AT&T for Cingular is about as lame as "Fewer Dropped Calls than other carriers.." Real visionaries over there -- all that money spent on American Idol will go right into the shitter for Cingular…but Sprint fucked up Nextel so at least the carriers are all consistently stupid…</p> Dredging up that tired old brand AT&T for Cingular is about as lame as “Fewer Dropped Calls than other carriers..” Real visionaries over there — all that money spent on American Idol will go right into the shitter for Cingular…but Sprint fucked up Nextel so at least the carriers are all consistently stupid…

]]> By: Natali Del Conte http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81994 Natali Del Conte Fri, 12 Jan 2007 22:33:07 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81994 <p>Bad move! They're like Prince. Make up your mind already!</p> Bad move! They’re like Prince. Make up your mind already!

]]> By: justelise http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81993 justelise Fri, 12 Jan 2007 22:32:39 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81993 <p>I am old enough to remember (and resent) the big telecoms. AT&T Wireless broke off from AT&T partially to escape the negative AT&T branding. Cingular absorbed the remnants of ATTWS and the public had a much more positive reaction to it (from what I have experienced as a Cingular customer and a former AT&T Wireless employee) even though Cingular has plenty of flaws. I am upset that they're reverting to the AT&T branding because the logo alone leaves me mildly nauseated. I think that a lot of people are going to drop their contracts (when companies merge they should give existing customers a penalty-free drop period, right?) just to avoid the AT&T stigma.</p> I am old enough to remember (and resent) the big telecoms. AT&T Wireless broke off from AT&T partially to escape the negative AT&T branding. Cingular absorbed the remnants of ATTWS and the public had a much more positive reaction to it (from what I have experienced as a Cingular customer and a former AT&T Wireless employee) even though Cingular has plenty of flaws. I am upset that they’re reverting to the AT&T branding because the logo alone leaves me mildly nauseated. I think that a lot of people are going to drop their contracts (when companies merge they should give existing customers a penalty-free drop period, right?) just to avoid the AT&T stigma.

]]> By: Randy Smythe http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81992 Randy Smythe Fri, 12 Jan 2007 22:20:13 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81992 <p>This really doesn't make since. What benefit is there to being called AT&T. Someone needs to take out the old Ben Franklin balance sheet. The negatives far outweigh the positives with a rebranding.</p> This really doesn’t make since. What benefit is there to being called AT&T. Someone needs to take out the old Ben Franklin balance sheet. The negatives far outweigh the positives with a rebranding.

]]> By: Erick http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81991 Erick Fri, 12 Jan 2007 22:07:19 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81991 <p>I don't understand the purpose of such a move. It's obvioulsy not marketing… I was excited to finally see the Iphone and was ready to break my contract with my current provider, but now I have some doubts. I guess I have a few months to see what happens.</p> I don’t understand the purpose of such a move. It’s obvioulsy not marketing… I was excited to finally see the Iphone and was ready to break my contract with my current provider, but now I have some doubts. I guess I have a few months to see what happens.

]]> By: pwb http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81990 pwb Fri, 12 Jan 2007 21:01:06 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81990 <p>I can't beleive they are going back to "AT&T". That brand gives me shivers. "Cingular" has all the current cachet. I don't see why they couldn't have called the whole company Cingular. I actually don't even know what AT&T does.</p> I can’t beleive they are going back to “AT&T”. That brand gives me shivers. “Cingular” has all the current cachet. I don’t see why they couldn’t have called the whole company Cingular. I actually don’t even know what AT&T does.

]]> By: Frederick http://gigaom.com/2007/01/12/cingular-is-att-for-now/#comment-81989 Frederick Fri, 12 Jan 2007 20:56:18 +0000 http://gigaom.wordpress.com/2007/01/12/cingular-is-att-for-now/#comment-81989 <p>iPhone Wireless</p> iPhone Wireless

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