Comments on: Boosting TV Ratings– With Gaming

By: GigaGamez » Archive Virtual Worlds Go Celebrity «

GigaGamez » Archive Virtual Worlds Go Celebrity « — Wed, 14 Feb 2007 01:04:11 +0000

[...] (Or at least a lowly production assistant controlling her avatar.) Television programs are already experimenting with online games as a way to boost ratings and build their brands; online worlds could become the next synergistic tool. This might actually be a good idea. In my [...]

By: NewTeeVee » Boosting TV Ratings — With Gaming

NewTeeVee » Boosting TV Ratings — With Gaming — Fri, 12 Jan 2007 18:12:21 +0000

[…] Over at GigaGamez, Wagner James Au takes a look at the History Channel’s effort to promote a television show with a video game:When the History Channel wanted to promote a new show called “Shootout!“, yet another combat-oriented documentary series for the cable station’s roster, they comissioned a free multiplayer PC game to accompany the week’s episode. So when “Shootout!” covered the Battle of Iwo Jima, for example, you could go to the show’s site and download a first-person shooter in which you play, as their two-fisted press release describes, “through the eyes of a U.S. Marine, single-handedly overrunning a heavily-fortified bunker complex by hand-carrying an aircraft machine gun into battle.”This is the first time a first-person shooter of some quality has been deployed — networks have already gotten savvy to casual and alternative reality gaming to keep viewers entertained between episodes. Importantly, the History channel attributes spikes in web site visits and series viewership to the game, making it a trend that should only continue. Topic: Networks Tags: gaming NBC […]

By: GigaOM » Can a video game save a TV show?

GigaOM » Can a video game save a TV show? — Fri, 12 Jan 2007 16:36:44 +0000

[…] is betting on a free game to boost the ratings of its show, Shootout. No comments Share/Send Sphere Topic: Reporter's Log Tags: History Channel,SHootout […]