So the WSJ is reporting: Viacom will be brave enough to join Disney on the iTunes store, selling movies from its studio Paramount. But in an effort to not ruffle Wal-Mart and Target’s feathers, the deal will only cover Paramount’s back catalog, including titles such as “Forrest Gump,” “Mission: Impossible” and “The Truman Show.”
This will hopefully open up other studio, if only for their back titles…Apple has been selling Disney titles at $9.99 for catalog titles, $14.99 for new releases and $12.99 for pre-orders and the first week of a new release. Paramount movies will sell for $9.99.
Some executives say the studios have been reassured somewhat by the apparent lack of retaliation from the major retailers toward Disney over the holidays, the story says.
— Wal-Mart Launches Movie Digital Download Bundle; More Coming
— Target, Disney in DVD truce; Controversy Over iTunes Movie Downloads Pricing