27 Comments

Summary:

* Keynote over. * Dropping Computer from company name, now just APPLE * Will try and sell 10 million in 2008. 1% market share in the mobile phone business. * Multiyear agreement exclusive with Cingular * Cingular CEO on Stage. Stan Sigman says started talking about […]

* Keynote over.
* Dropping Computer from company name, now just APPLE
* Will try and sell 10 million in 2008. 1% market share in the mobile phone business.
* Multiyear agreement exclusive with Cingular
* Cingular CEO on Stage. Stan Sigman says started talking about deal two years ago, agreed without seeing the device.
* Shipping exclusively on Cingular in the US
* Available in June 2007
* $499 for 4G model, $599 for 8GB
* 200 patents for all the inventions in iPhone. Now getting to pricing finally.
* 5 hours battery life, 16 hours audio playback.
* Showing off switching between apps, headphones, bluetooth headsets.


LG Chocolate ad in front of the Apple Store, originally uploaded by niallkennedy.

* Eric Schmidt on stage joking about Apple Google merger. Google Maps, search built into the device. Jerry Yang does a cameo too, Yahoo providing free push IMAP email accounts for all iPhone customers.
* Showing Safari browser, shows CINGULAR icon on top.
* really nice call waiting and conference call touch interface
* they’ve been working on this for 2.5 years
* plan to make 3g and “all sorts of amazing phones in the future”
* wifi and bluetooth
* quadband gsm + edge
* has random access voicemail
* now showing phone…claims thinner than any other smartphone, 11.6 mm
* runs on osx
* the thing is one giant screen
* revolutionary interface. motorola q, black berry, treo, nokia e62 … every program wants its own buttons and controls, but they can’t change… we solved it in computers 20 years ago with bitmap screen and pointing device, mouse. getting rid of all buttons
* the place is going wild.
* iPhone is announced.
* it’s called the iphone
* “these are not three separate devices”
* he says these are three products on scale of 1984 apple, ipod
* 3) “breakthrough internet communicator”
* 2) “revolutionary mobile phone”
* 1) Widescreen IPod with touch screen controls.
* ITV is now Apple TV, Ships February, Taking orders now
* 2 billion songs sold on iTunes. 5 million a day

(We are having connectivity problems, so sporadic coverage from Macworld. We are using Blackberry and SMS to file the updates, some some details are missing and will be added later. Om is typing them out as they come in!)

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  1. Killed Europe not having 3g!

    Tipping Point for Europe:
    3g
    3 Megapixel camera (SonyEricsson k800 quality atleast)

  2. Thanks for excellent , fast and relevant coverage of the topic.

  3. Matt Haverkamp Tuesday, January 9, 2007

    This device is kick-ass!

  4. As good as it looks, how the hell do they think they can sell 10M phones? This is as expensive as the nokia N90 and how many people buy that?

    No 3G kills europe. In US, cingular exclusive limits who can buy this thing.

    How many people fit the following catagory?
    -In the US
    -Have 500+ bucks to spend on CE device
    -are not locked into a 2 year contract with a carrier?
    -With cingular or willing to switch carriers?
    -Don’t need/want 3G in their phone.

    This is a flagship iPod to attract attention, but sales will be insignificant for a long time.

  5. 3) “breakthrough internet communicator”…not unless it is true open IP…which isn’t likely considering it is Cingular/AT&T

  6. Saites no Kristapa Kaupes Tuesday, January 9, 2007

    Stīvs Džobss prezentējis mobilo telefonu no Apple…

    Burtiski šajā brīdī Stīvs Džobss uzstājas ar savu keynote iekš Macworld. Kas, šķiet, ir noticis, ir tas, ka Apple ir oficiāli prezentējuši mobilo telefonu, pie kā esot strādājuši divarpus gadus. Un aparāts tiešām saukšoties iPhone…

  7. I just posted 3 reasons why this device won’t be the super star some think it will be. Click my name to view the whole article.

  8. I almost decided to buy it when it came out, then I realized. No 3G. I am not giving up my HSDPA network.

  9. Jesse Kopelman Tuesday, January 9, 2007

    The only thing that was particularly exciting about the rumored concept of the iPhone was that it would be sold through Apple as an unlocked device. Sure, by selling through the carrier, users get subsidies and the pricing is a lot more attractive, but is that the Apple way? What happened to people will pay a premium for a unique and superior product. This sounds more like the ROKR than the iPod . . .

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