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Summary:

Steve Jobs is a great storyteller. If he were a fiction writer, he would stand shoulder to shoulder with the likes of Tom Clancy and John Grisham. Mesmerizing in prose, master of the climax. Today’s performance at the Macworld Keynote was no different. We hyper clicked, […]

Steve Jobs is a great storyteller. If he were a fiction writer, he would stand shoulder to shoulder with the likes of Tom Clancy and John Grisham. Mesmerizing in prose, master of the climax.

Today’s performance at the Macworld Keynote was no different. We hyper clicked, reloaded websites and traded SMS messages trying to find out more details about new iPhone, the real thing, not the poser that came to market a little while ago.

And how he teased us, taking two hours to let us know that it will be available in June 2007. And even though it is going to cost an ungodly amount, there is a good chance we might get one. But that is not the real story of the day. The real story of the day came at the very end of his keynote.

“From this day forward we’re going to be known as Apple, Inc. We’ve dropped the computer from our name.” And then he quoted ice skating legend Wayne Gretzky. “‘I skate to where the puck is going to be, not to where it’s been.’ That’s what we try to do at Apple.”

That also might be the epitaph of the PC era. And it is sweet irony that the company that sparked off the desktop computing revolution is the one announcing its passing.

Dropping Computer from its name is a sure sign that Apple, from this point forward, is a consumer electronics company, a mobile handset maker – one that also makes computer hardware and software as well.

Like the iPod, the iPhone may feed off the computer, but it can leave peacefully without any dependence on a desktop. A Wi-Fi enabled device, it is should ideally be capable enough to do direct downloads from the iTunes store, no desktop necessary. (Time magazine says it is not possible, so who knows!)

Apple is making the phone do all things a computer does – surf, email, browse, iChat, music and watch videos. Nary a keyboard or mouse in sight, and everything running on OS-X.

While I am not suggesting that this replaces our notebooks or desktops for crucial productivity tasks, the iPhone (if it lives up to its hype) is at least going to decrease our dependence on it.

Quotes via Engadget. Photos by Niall Kennedy via Flickr.

  1. Good overview from Time magazine, including this paragraph:

    Weaknesses? Absolutely. You can’t download songs directly onto it from the iTunes store, you have to export them from a computer. And even though it’s got WiFi and Bluetooth on it, you can’t sync iPhone with a computer wirelessly. And there should be games on it. And you’re required to use it as a phone—you can’t use it without signing up for cellular service. Boo.

    http://www.time.com/time/printout/0,8816,1575410,00.html

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  2. Thanks, Om.

    I will be first in line for the phone. I’m an “apple inc.” geek and freely admit it.

    John

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  3. Now that is one eloquent post.

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  4. Speaking of Cisco, what’s going to happen on the trademark front? Is there a deal in place?

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  5. John (aka East Village),

    Not if I beat you!

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  6. Êîíåö ýðû ïåðñîíàëüíûõ êîìïüþòåðîâ…

    Èíòåðåñíåéøèé êîììåíòàðèé ê ñåãîäíÿøíåé ïðåçåíòàöèè Äæîáñà îò Îì Ìàëèêà:The real story of the day came at the very end of his keynote. “From this day forward we’re going to be known as Ap…

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  7. End of the PC era? I think not.

    Serious enhancement to the mobile user? I definitely think so.

    While I’m not on the road much, this device would significantly enhance productivity on the go, in addition to being an entertainment device itself. I currently use a Palm PDA, but it lacks the internet access that I need.

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  8. It’s alive…Yipeee. The iPhone sounds really cool. I am looking forward to getting my hands on this beauty.

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  9. About that “Apple Computer”…

    For the second time in my memory, Apple changed its name from “Apple Computer, Inc” to “Apple, Inc.” This was surprising to me (and the only thing surprising today), as there’s been a long-running feud between the Beatles and Apple…

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  10. the end of the PC era .. come on Om … Apple hype is nice and cute but that statement is just a little over the top

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