Comments on: For Social Networks, 2007 is about MONEY

By: It’s about the money | Running in parallel

It’s about the money | Running in parallel — Sun, 16 Nov 2008 15:53:22 +0000

[...] For Social Networks, 2007 is about money – nothing new there then. For most the social networking area has always been about money, I guess this year all those investors will start demanding some pay back! Watch out for changing terms and conditions on those ‘free’ sites. [...]

By: On Message with Ben Gross » Blog Archive » 2007 Messaging Pedictions and 2006 Summaries Roundup

Tue, 27 May 2008 02:59:08 +0000

[...] GigaOm: For Social Networks, 2007 is about MONEY [...]

By: Mark Taormino

Mark Taormino — Tue, 15 Apr 2008 00:14:32 +0000

Check out my new site UpCrowd.com ® it is a network of pop culture enthusiasts. As a FREE MEMBER you make a profile, AND fan pages, friends and maybe even someone special to date! The “Fan” pages can be for your favorite people, places or things! You can create them FAST with pictures, sounds, MP3s, MIDI music, videos, games, custom layouts and more!

By: The monetization of social networks is directly dependant on both the role of the user as well as the platforms. MySpace and Facebook: two business models in comparison. | ciaoblog

Wed, 09 Apr 2008 09:09:14 +0000

[...] that we began this entry by referring to the user experience, we would like to mention the GigaOm blog posts in which Robert Young, in view of the social network situation of 2007, offered some tips on [...]

By: La monetizzazione dei social network non può prescindere dal coinvolgimento dell’utente e dall’apertura delle piattaforme. MySpace e Facebook: due modelli di business a confronto | ciaoblog

Mon, 07 Apr 2008 10:22:30 +0000

[...] da cui siamo partiti, cioè l’esperienza dell’utente, abbiamo trovato interessante il post del blog GigaOm in cui Robert Young, alla luce della situazione dei social network del 2007, ha dato suggerimenti [...]

By: Planblog » Blog Archive » 2007: Business models for widgets?

Planblog » Blog Archive » 2007: Business models for widgets? — Wed, 06 Feb 2008 17:50:34 +0000

[...] worth reading in that context is this article on GigaOm (01/04/2007): For Social Networks, 2007 is about MONEY Towards such ends, there are four critical success factors that any innovation in monetization [...]

By: Charles Frith

Charles Frith — Sat, 19 May 2007 09:26:14 +0000

There are a couple of crucial steps before squeezing the joints for money and interrupting the conversation. People who don’t grasp that are in for a surprise. Money can be made, but monetization? Purlease. That’s so dot com boom. Try and be useful first.

By: Raman Basu

Raman Basu — Thu, 22 Mar 2007 01:46:56 +0000

Yes Randel you are right. I agree with you. As a startup site owner, it is very difficult to focus on target-market. I am confused too.

By: Randall Wong

Randall Wong — Thu, 01 Mar 2007 19:45:28 +0000

Another Social Network niche is the Gay scene. Gays are the minority with the highest rates of disposable income, yet few sites can reach this market. I have only seen to such sites: http://www.dlist.com and http://www.bigjock.com that reach out for the Gay man. Why would a Gay man want to be “outted” on MySpace when he can have his own haven in one of these sites?!

By: TagNe.ws

TagNe.ws — Thu, 11 Jan 2007 18:31:02 +0000

Clearly Social Networking sites will need to explore other options, I suggest that they launch a unified social networking platform, and attach a "premium" account type to it. Just $10 from each user would allow sites to host larger files, more content, and would remove the need for advertising.

Users who are teens now might very well be willing to join a pay site if they could do so with their mobile phone, something to consider instead of relying in credit cards and PayPal.

By: Telco 2.0

Telco 2.0 — Mon, 08 Jan 2007 11:41:24 +0000

2007 Telecom Predictions - Review of the Best…

We’ll leave you to decide. Does a collection of a dozen sets of 2007 telecom predictions make a wise crowd or a demented mob? Anyhow, we’ve had a bit of fun puling together some of the highlights and lowlights of…

By: Rajiv Renganathan

Rajiv Renganathan — Mon, 08 Jan 2007 04:17:45 +0000

And here is a discussion on the beginning of the monetization of social networks > http://forums.techcrunch.com/forums/thread.jspa?threadID=276&tstart=0

By: Steve Martin

Steve Martin — Sun, 07 Jan 2007 18:05:45 +0000

I think we should keep in mind how fickle younger users can be. Today’s Facebook could be yesterday’s news. Let’s not forget that.

By: Brian Nathan

Brian Nathan — Sun, 07 Jan 2007 08:46:23 +0000

I agree with Robert , however monotization is very hard for social networks that start with the only intention of Ad based revenue , as one of the users commented earlier , most early adapters dont like ads , and myspace folks only want free stuff . I guess vertical markets are still open, social networks moving into enterprise collobration , corporate directories , entertainemnet portals etc are some examples. Where social networks is the front end for B2C interaction with a business proces centric backend

By: Ray Podder

Ray Podder — Sat, 06 Jan 2007 23:35:31 +0000

Right on, Robert! I realized this a while back and thus we're working on something to do exactly that!

I think the main thing that advertisers miss in my humble opinion is that they still think in terms of impressions, not relevance (you can't share meaning without sharing context, so forget recommending based on past user action, it never reveals intent and you're back to the impressions equation).

Interestingly though, while connections within the networks themselves are only about relevance (meaning to me). I'm very much looking fwd to see what startups in this space come up with in '07…

By: charlie federman

charlie federman — Sat, 06 Jan 2007 11:08:35 +0000

While I, and it seems most of the community agree with your post, let me auger that the law of large markets will apply to social networks. When markets get large enough they splinter. Such splintering applies not only to the target customer sought, but also to the revenue models pursued.

Just as MSFT, AOL, Yahoo and other large players (not sure about GooG), pursue ad and transaction based revenue, some social networks will look to pursue commerce based transaction revenue. An early example of this may be evident in the rejuvinated 'ask an expert' category where sites, such as Bitwine, look poised to take a cut of each transaction coming from networks of like minded folk looking for paid advice.

You already see this in the B2B space with such successful companies such as Nitron Advisors or Gerson Lehrman.