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Summary:

Vidmeter is a new tool for monitoring popular online video by aggregating the number of times a video is seen across 10 of the most popular video sites. It’s officially launching Wednesday. Vidmeter was created by one-man Website machine Bri Holt. Holt recently sold his Socialmeter […]

Vidmeter is a new tool for monitoring popular online video by aggregating the number of times a video is seen across 10 of the most popular video sites. It’s officially launching Wednesday.

Vidmeter was created by one-man Website machine Bri Holt. Holt recently sold his Socialmeter tool, which measured popularity for Web sites, to social bookmarking startup Adaptive Blue. Now he’s out to create the Billboard 100 of online video. For now, it seems to be a fun project. If it gets popular…well, then it’ll be a company.

Holt’s methodology differs from competitors such as Viral Video Chart and Technorati, which track links to videos posted on just a few sites, aggregated once every day or two. Vidmeter is initially monitoring Break.com, Daily Motion, Google Video, iFilm, Metacafe, MySpace, Revver, vSocial, Yahoo Video, and YouTube, updating with stats from each site’s feed about once an hour.

That’s not to say Vidmeter’s technical methodology is superior. Holt (currently with a little help from a friend) manually goes through and combines stats on duplicates of any video. That means sifting through 18 different versions of Saturday Night Live’s Dick in a Box video on YouTube alone, he said.

Vidmeter also has to rely on unaudited reports of viewing totals from the various sites. Holt admits that the definition of a “view” varies; Revver only registers a count if a video is seen through to the end (where its post-roll ad sits), and YouTube apparently only tallies one view per IP address.

We especially like that Vidmeter provides embeddable widgets for today’s top videos and all-time top videos at launch, as well as a bookmarklet that can be used to check how popular a video is without visiting Vidmeter.

Holt said he plans to soon add more network comparison analytics as well as hand-filtered categories so users can sort through their favorite subset of online video. “I’m interested in professional videos, but often in the top 100 it’s filled with…basically, girls…I don’t know a better way to put it,” he said. Yeah, we know. Girls can get annoying.

Others in this series: StumbleUpon, Digg, Megite and Tailrank.

  1. Hey Liz,

    You forgot to mention ViralVideos.com and its “Viral Video #1’s” widget that you use on this blog (right panel), in this growing group of viral video aggregators.

    These are indeed fun weekend side projects for us right now, but who knows where it may evolve.

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  2. News monitoring has long been a viable business, blog monitoring is becoming one and with the proliferation of video online there can’t be any question that video monitoring and meme tracking will become a valued service soon.

    Did you see the story yesterday about Oxfam posting a video on YouTube critiquing Starbucks for their policies in Ethiopia? Starbucks posted a video response! http://slashdot.org/article.pl?sid=07/01/02/2117236&from=rss

    That’s one of the first shots across the bow as far as I’m concerned – many people will want to track the social video space soon, I’m sure some are doing what they can now.

    What I mean to say is that I think sites like the ones your highlighting here are going to get a lot of traction, particularly the ones that do the best job.

    Thanks, too, for your in depth reporting here. Quality,as always.

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  3. Hey Yaron — product placement isn’t enough!? You’re right, though. We should mention you guys.

    And Marshall, thanks for the tip on Starbucks. That works really well with a post I’m working on today. Are you finding that any of these video monitoring sites is doing a better job tracking conversations than others?

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  4. Well Liz, that question relates to a post I happen to be working on for today as well! I don’t know off the top of my head which works best – but I’m working on a comparison piece of all the major players I can identify. It’s taking me too much time to write, but I hope to have it posted later today. Keep up the good work over here!

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  5. [...] a powerful video tracking tool. Building on its suite of online video management applications (previous coverage of the Vidmeter billboard), the new Vidmetrix system tracks the views and interactions viewers are having with videos on the [...]

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  6. [...] Vidmetrix, part of San Diego-based Holt Labs, is continuing to build its suite of tools for tracking and analyzing videos across 51 video distribution sites, and, as of later today, uploading them as [...]

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