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Summary:

Google posted to its official blog to better explain its year-end Zeitgest search list. The description originally given when the list was released last week was irresponsibly sloppy, leading many to label it as the search engine’s most popular searches of the year. The ranking was […]

Google posted to its official blog to better explain its year-end Zeitgest search list. The description originally given when the list was released last week was irresponsibly sloppy, leading many to label it as the search engine’s most popular searches of the year.

The ranking was actually compiled using a combination of growth and traffic, and edited to remove common and offensive search terms. So basically, it meant next to nothing, especially while it was lacking an explanation of the methodology.

[W]e do not simply retrieve the most frequently-searched terms for the period — the truth is, they don’t change that much from year to year. This list would be predominated by very generic searches, such as “ebay”, “dictionary”, “yellow pages,” “games,” “maps” — and of course, a number of X-rated keywords. These are constants, and although unquestionably popular, we don’t think they actually define the Zeitgeist.

That lead to the list being topped by Bebo, a rising social networking star that — despite its popularity — many people don’t seem to know how to spell. Sure, it’s mighty popular, but it “leading all search terms” is somewhat fishy. C’mon, Google, people would be better served by accuracy and transparency.

  1. C’mon, Google, people would be better served by accuracy and transparency

    From Google?
    The masters of smoke and mirrors?
    Ya, right…

    See: http://www.idcide.com/affair/

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  2. I call a WTF on this. Shame.

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  3. Damn! Now you ruined our future sale to Google!

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  4. Google Zeitgeist and Yahoo Buzz Index Click Fraud…

    There is quite a fuss about the year end Google Zeitgeist. The basic objection seems to be that the searches highlighted are not really the popular searches from 2006. Whatever. It…

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  5. The “Don’t Be Evil” company is now facing extraordinary sensitive people. People who are not so merciful again like what how it was within the birth era of Google, or so what I’ve read :)

    Is it because Google hasn’t give us new toys lately? No X-Mast present for the googlers?

    Shame on …

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  6. [...] These searches aren’t the necessarily the most popular – just the most interesting of the [...]

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  7. [...] längerem Suchen fanden wir @ Giga Omni Media ( gigaom ) einen Blogkommentar zum Google- Year- End Zeitgeist 2006 , welcher auf die – freundlich formuliert – “Relaitivität” des angeblich “most [...]

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  8. [...] that Google’s Zeitgeist is not the most frequently searched terms over a period. Bloggers like GigaOM were bending themselves out of [...]

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  9. [...] timed year-end search-term roundups: Michael Jackson was tops in 2009. But as we’ve been griping for years now, these lists are mostly useless and misinterpreted; Google doesn’t even give [...]

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