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Summary:

Blog search leader Technorati was beaten by Google Blog Search for the first time last week, according to Hitwise. Late December statistics seem even less reliable than regular statistics, but it’s worth a mention. Hitwise Research Director LeeAnn Prescott attributes most of Google Blog Search’s growth […]

Blog search leader Technorati was beaten by Google Blog Search for the first time last week, according to Hitwise. Late December statistics seem even less reliable than regular statistics, but it’s worth a mention.

Hitwise Research Director LeeAnn Prescott attributes most of Google Blog Search’s growth to a link to the service on the Google News homepage. After the link was added in October, Google Blog Search reportedly saw a 168 percent surge in market share of visits (Hitwise’s way of measuring relative traffic to websites) over the next two weeks. Google News now accounts for 60 percent of traffic to Google Blog Search.

I still find myself scratching my head when I have to remember the URL for Google Blog Search, so I’m not surprised to see direct links having such an impact. The service itself it is pretty good these days, often much fresher than Technorati.

  1. Google blogsearch is somewhat faster than technorati in terms of indexing the posts.

    So Is technorati going to try something diff to attack the competition from google ?

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  2. the first thing technorati needs to fix is their search results which, from my experience, are of much lower quality than google blog search.

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  3. I have seen in increase in traffic on our blog via the google blog search lately. Google most likely is finding a way to better classify blogs compared to other types of websites.

    -D

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  4. I’ve just drug the URL for goog blogsearch to the chrome of my browser. I agree that it’s the way to go for general and time sensitive blog search. Technorati has a lot of features that are great too though. http://technorati.com/blogs/video and search by “authority” both of which are quite useful. Also, Feedburner users can now ping google blogsearch directly through the service’s pingshot service. Very nice.

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  5. I don’t know, but technorati search has been going downhill for me, last night, the search would not even work.

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  6. Is Google Blog Search Getting Ahead of Technorati?…

    Just when I have started getting 1 or 2 odd visitors from Technorati I get this news from Gigaom that Google Blog Search Passes Technorati and the sad part is I get no traffic from Google Blog Search. The Google blog feeds send me blog notifi…

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  7. I find that hard to believe. That said, from almost no referral traffic in the past, the last two weeks have seen a significant number of visits to my blog via Google Blog Search (about 3-4 times that of Technorati). Maybe a late December blip?

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  8. I definitely agree with you guys about relative quality, and have been using Google Blog Search on a much more regular basis lately.

    Marshall, I’ve got GBS right up there in the chrome as well, added it to my Firefox search engine toolbar. Very handy!

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  9. gotta give it to google: with a climb like that they obviously know what they’re doing

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  10. Google blog search is somewhat faster than technorati in terms of indexing the posts.
    And Google most likely is finding a way to better classify blogs compared to other types of websites.
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