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Summary:

Cingular is pushing its new MySpace deal pretty aggressively. I’m a Cingular subscriber and this weekend I received a “WAP-push” marketing message for the MySpace mobile application. The message included a link to a WAP site where I can download and purchase the MySpace java application. […]

Cingular is pushing its new MySpace deal pretty aggressively. I’m a Cingular subscriber and this weekend I received a “WAP-push” marketing message for the MySpace mobile application. The message included a link to a WAP site where I can download and purchase the MySpace java application. The subject of the message is “Cingular FreeMsg.”

I was already signed up for MySpace SMS alerts on my Cingular service, so that is likely why I received the message. It is not clear if the marketing campaign is more wide spread and we are waiting to hear back from Cingular on this.

The WAP marketing campaign is interesting because mobile startups are wondering about the effectiveness of WAP push messages and their ability to get cell phone users to download mobile applications. Of course there are some who see them as an annoyance. Cingular includes the note “Send STOP to 2401 to end mrktg msgs.”

Like we said before, the MySpace mobile application and a campaign like this will go far in educating cell phone users about the mobile web and mobile content. And if Cingular fails to get enough users for its MySpace app, then we probably know that this mobile content thing isn’t exactly working yet.

  1. Access MySpace on Your Cell Phone (Mobile) for Free with Orb…

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  2. Katie – I wrote a post about this last week because their $2.99/month is a bit deceptive.
    http://www.centernetworks.com/myspace-mobile-on-cingular-wireless

    Assuming you need a data plan, your minimum is $13 and there is no info on the MySpace site about how much data usage a typical x minute session uses. So I bet a lot of people (including parents won’t be so happy on next month’s bill.

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  3. Chris Ackermann Tuesday, December 26, 2006

    I’m a Cingular subscriber that hasn’t signed up for the MySpace SMS alerts and I haven’t received any WAP push messages promoting the application.

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  4. I too am a Cingular subscriber and haven’t received any sms alerts from Cingular.

    BTW though, Cingular always puts “Cingular FreeMsg” whenever they send out alerts. I assume its to not alarm the person receiving it incase they dont have an sms package.

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  5. I am not a MySpace user, but I am a Cingular customer and I did not receive and messages either.

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  6. Bit of a technical correction: Not to split hair here, but what you received was an SMS with a URL in it. WAP Push wouldn’t be the vehicle of choice for such marketing campaigns.

    Happy New Year.

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  7. Kavehg, My phone labelled the message as a WAP Push Message, and put it in a WAP Push Message folder. But maybe it misidentified it — KF

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  8. I’ve heard a lot of stories that this is already being implemented. Maybe the best thing that you can do is to contact your customer service.

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