Phonethics Mobile Media has tied up with Reliance Communications to make available on
Reliance Web World Reliance Mobile World, their short film Ctrl+Alt+Del, starring actor Rahul Bose. As per the release, this is the first short movie to premiere on the mobile phones in India. I wouldn’t call it a premiere, since it has been screened at film festivals, and on NDTVs Indie Film Club. Phonethics will also be developing 30-60 second and 3-5 minute long content for the mobile. A trailer can be viewed here.
Phonethics apparently also has a tie-up with a Mumbai based animation studio for mass production of animated clips. Also, it’s a 25 min long film, so I’m wondering if it will be piecemealed.
– CNN-IBN: Ctrl+Alt+Del makes a fresh start