Comments on: Study Shows In-Game Ads Not Effective http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/ Fri, 10 Feb 2012 20:04:50 +0000 hourly 1 http://wordpress.com/ By: GigaGamez » Archive » Boosting TV Ratings– With Gaming http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130548 Fri, 12 Jan 2007 12:51:54 +0000 http://gigagamez.wordpress.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130548 […] Normally we assume games and television are competing mediums. (Which is why advertisers, afraid of losing their younger audience, are trying to promote their products in games themselves– albeit with limited success.) […]

]]> By: Miguel http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130547 Sat, 23 Dec 2006 07:34:34 +0000 http://gigagamez.wordpress.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130547 Like many have already pointed out, ads are everywhere already. People don’t rant about this particular blog because there are ads here. People don’t stop watching movies because there are ads and product placements there. People don’t demand having the subway ticket price discounted because there are ads in the subway station.

Too many people think of the worse case intrusive scenario for games, but it’s really silly. Game developers and advertisers know that if they make the users unhappy, they’ll stop playing, and they’ll lose their audience. Sure there are going to be examples where one game developer went too far, but others are learning. In the end, ads will make it easier for game developers to stay in business which means more for you as the gamer.

Stop thinking only about nightmare scenarios because they won’t happen exactly because they are nightmares.

]]> By: Ernest Adams http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130546 Fri, 22 Dec 2006 15:19:15 +0000 http://gigagamez.wordpress.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130546 Advertising corrupts. Anybody who sells advertising becomes beholden to the advertisers instead of to their customers. Newspapers, magazines, television — all put the demands of their advertisers before the needs of the consumer. In-game advertising stinks. It won’t be long before the advertisers start demanding changes to the content, just as they do to newspapers.

Why do you think so many newspapers soft-pedal the bad news about global warming, and still have huge sections devoted to buying and driving cars, including gas-guzzling sports cars and SUV’s? It’s not because the consumer really needs this information. It’s because the automobile advertisers demand that they include it.

]]> By: Archimagus http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130545 Fri, 22 Dec 2006 14:32:19 +0000 http://gigagamez.wordpress.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130545 LoL just realized every post has Permalink on it hehe. First time posting on these boards. I was agreeing with Paul.

]]> By: Archimagus http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130544 Fri, 22 Dec 2006 14:31:02 +0000 http://gigagamez.wordpress.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130544 Permalink, I agree. Adds are fine if they are in the right context. For example a Coke bilboard in project gothem racing works. That same bilboard in WoW not so good. I do however have a problem when we are not seeing the cost of adds passed on to the end user. We are the ones who have to look at them. I believe if the company is going to be putting adds in their game then we “the game buyers” should get the game at a reduced cost.

]]> By: Paul http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130543 Fri, 22 Dec 2006 14:10:39 +0000 http://gigagamez.wordpress.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130543 I don’t mind in-game ads, as long as they are relevant and add to the whole experience. It doesn’t surprise me that PGR3 ads didn’t score well, you’re looking at the track most of the time, not reading the friggin ads. Besides, in real life the ads on the track are for the spectators, your not trying to advertise to the drivers! And I don’t want an ad for Coke to appear on a billboard outside a city in WoW, but the same ad in HL2 is probably fine. It just depends on context.

]]> By: Will http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130542 Fri, 22 Dec 2006 14:06:20 +0000 http://gigagamez.wordpress.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130542 There are advertisements in many things you pay for. The Newspaper, comic books, DVDs, and cable TV to name a few. In game ads are just going to get more and more intrusive until they finally show results.

]]> By: Luis http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130541 Fri, 22 Dec 2006 13:24:18 +0000 http://gigagamez.wordpress.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130541 I agree. I think the whole idea of “in-game ads” is stupid and offensive to the customers.

We don’t want to buy your stupid product. Period. Get over it, and stop trying to force us to have another need.

]]> By: bradley http://gigaom.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130540 Fri, 22 Dec 2006 10:45:17 +0000 http://gigagamez.wordpress.com/2006/12/21/study-shows-in-game-ads-not-effective/#comment-130540 if i pay for a game.. why is there ads in it ? if i could only pretend to be a janitor and get inside the offices of the men/women/demon seed that determined there should be ads in a item i payed for.. if only… , well thats just a fantasy of mine.

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