One of the oldest tricks in the film book is to release your trailer well before you’ve finished the movie so that you have a compelling piece of content to close deals with investors and distributors. One of the newest tricks in the film book is putting the trailer online so that you can prove to investors that you’ll have an audience ready to buy tickets or DVDs once the film is released.
The Nerdcore for Life preview has nearly 250,000 views on YouTube alone. If half those people bought the DVD online for $20, you’re looking at more than 2 million dollars. For a movie about nerds. Who rap. Word.