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Summary:

This is a big huge round considering it is a pure content play, and only a year old, though I’m assuming some of it might be for acquisition…

This is a big huge round considering it is a pure content play, and only a year old, though I’m assuming some of it might be for acquisitions: Glam Media, the NYC-based online fashion and lifestyle company, has received $18.5 million in third round of funding. The round was led by Duff Ackerman & Goodrich Ventures (DAG), with participation from existing investors Accel Partners, Draper Fisher Jurvetson, WaldenVC, and Information Capital. Also, CNET chairman Jarl Mohn is joining Glam Media as an investor and strategic adviser.
The company says that the additional capital will be used to “accelerate the growth..and expand the sales and editorial teams”. The company has about 200 owned and affiliate partners websites, including GlamSpace, a social network for fashion and style and GlamCentral, which ranks and searches fashion and style blogs. In a previous round, its raised $11 million already, for a total now of about $30 million.
Also, in related news, Glam is becoming what iVIllage was to Hearst before it got bought by NBC…Hearst will distribute some of its magazine stories to Glam network of sites. Under the deal, Hearst-owned Marie Claire will provide editorial content from the magazine….Glam Media will offer links to Hearst magazine sites and help promote subscriptions and circulation.
Related: Glam.com Wants To Be One-Stop Fashion Shop

  1. As a Media Planner at A(n) Agency, this makes a whole lot of sense to me.

    Why?

    We have many advertisers that traditionally target women in the print and TV side of our business- and 2006 seems like the year the large advertisers have finally started to see the web.

    So my 2 cents– I think that Glam will be a VERY large company.

    Why?

    When we place media ads- there are 4 types of sites we plan:
    Search- most goes to Google, some to Yahoo eCPM $0.50-$1
    Video- still too early, but we think will be big CPMs???
    Social Networks- MySpace, Facebook- eCPM $0.10-$20. See the Yahoo/Facebook case that was leaked this week
    Brand- Style.com, lam.com, InStyle.com, NYT Style, iVillage, DailyCandy eCPMs: $20-$100 (Daily Candy email eCPM's are $100++

    So Glam finds a way for us to reach 3-4M users with say 50 million Glam.com impressions and 30M in their network monthly today. The 2 things that stand out for us are: they have done the work in finding the users our advertisers want but can't find online and that unlike Social Networks- this type of content pages perform very well for advertisers.

    Given the high CPM's of this category (style.com etc) Do the Math! This sounds like an early eBay or Google to me and I wish I had their stock- they will probably do $100's of millions of revenue because of the market and type of advertising they help people like me place.

    See this link:
    As a Media Planner at A(n) Agency, this makes a whole lot of sense to me.

    Why?

    We have many advertisers that traditionally target women in the print and TV side of our business- and 2006 seems like the year the large advertisers have finally started to see the web.

    So my 2 cents– I think that Glam will be a VERY large company.

    Why?

    When we place media ads- there are 4 types of sites we plan:
    Search- most goes to Google, some to Yahoo eCPM $0.50-$1
    Video- still too early, but we think will be big CPMs???
    Social Networks- MySpace, Facebook- eCPM $0.10-$20. See the Yahoo/Facebook case that was leaked this week
    Brand- Style.com, lam.com, InStyle.com, NYT Style, iVillage, DailyCandy eCPM: $20-$50 (Daily Candy email eCPM's are $100++

    So Glam finds a way for us to reach 3-4M users with say 50 million Glam.com impressions and 30M in their network monthly today. The 2 things that stand out for us are: they have done the work in finding the users our advertisers want but can't find online and that unlike Social Networks- this type of content pages perform very well for advertisers.

    Given the high CPM's of this category (style.com etc) Do the Math! This sounds like an early eBay or Google to me and I wish I had their stock- they will probably do $100's of millions of revenue because of the market and type of advertising they help people like me place.
    See this link
    As a Media Planner at A(n) Agency, this makes a whole lot of sense to me.

    Why?

    We have many advertisers that traditionally target women in the print and TV side of our business- and 2006 seems like the year the large advertisers have finally started to see the web.

    So my 2 cents– I think that Glam will be a VERY large company.

    Why?

    When we place media ads- there are 4 types of sites we plan:
    Search- most goes to Google, some to Yahoo eCPM $0.50-$1
    Video- still too early, but we think will be big CPMs???
    Social Networks- MySpace, Facebook- eCPM $0.10-$20. See the Yahoo/Facebook case that was leaked this week
    Brand- Style.com, lam.com, InStyle.com, NYT Style, iVillage, DailyCandy eCPM: $20-$50 (Daily Candy email eCPM's are $100++

    So Glam finds a way for us to reach 3-4M users with say 50 million Glam.com impressions and 30M in their network monthly today- the reason we chose them is that we can offer our clients interactive campaigns- that garner top $$'s. The 3 things that stand out for us are: they have done the work in finding the users our advertisers want but can't find online and that unlike Social Networks- this type of content pages perform very well for advertisers- and that they understand that advertisers want brand engagement.

    Given the high CPM's of this category (style.com etc) Do the Math! This sounds like an early eBay or Google to me and I wish I had their stock!!! They will probably do $100's of millions of revenue because of the market and type of advertising they help people like me place.

    Finally the web is waking up to women (like me!)

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