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Summary:

StumbleUpon, makers of the popular toolbar for using collaborative serendipity to find web sites, is applying its model to online video. We think “stumbling” actually works better for video, where it is hard to find new and interesting stuff. We actually surf for video — happy […]

StumbleUpon, makers of the popular toolbar for using collaborative serendipity to find web sites, is applying its model to online video. We think “stumbling” actually works better for video, where it is hard to find new and interesting stuff. We actually surf for video — happy to find random, unexpected, entertaining clips — whereas on the web we are more directed.

After seeing users migrate to an option that allowed them to stumble specifically for videos, StumbleUpon created a video-specific tool, launched late Wednesday night. The advantages: an AJAX-driven browser-based service that doesn’t require registration (as opposed to the company’s core webpage discovery service, with requires both download and user IDs), and automated formatting for a consistent experience for clips from YouTube, Google Video, and MySpace.

The result: an in-browser television of sorts, which you can sort by category, and which learns from your ratings if you register. It also has nice keyboard shortcuts for moving on to the next video, and giving videos a thumbs up or thumbs down. The program keeps a record of what you’ve seen and what you liked, so it’s essentially an automated bookmarking system.

StumbleUpon proper claims 1.6 million members, 600,000 of them active per month. The company sees 4 million stumbles per day via its toolbar, of 7.5 million URLs in its database.

StumbleVideo currently does not feature any advertising, which is StumbleUpon’s business model. StumbleUpon CEO Garrett Camp says the company is seeing strong revenue from its core product, but it may raise another venture round early next year.

StumbleVideo

StumbleUpon is the first company to be featured in what we hope to be a regular feature on web video curators.

  1. I think the idea of regularly doing features on web video curators is fantastic. Looking forward to the next.

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  2. This a very welcome development on the part of stumbleupon. I hope to use it often.

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  3. […] The hits-driven online video space is often about discovery rather than search — making services like Stumbleupon much more applicable. It’s also all about user experience; having videos that play instantly, without the interference of advertising, was a large part of YouTube’s rocket-trip to success. […]

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  4. [...] TechCrunch just reported that StumbleUpon is in talks to being acquired with AOL, Google and eBay as possible suitors. Though we have not been able to chat with folks from StumbleUpon, the social bookmarking discovery service, we have heard that eBay is the likely winner of the derby. [...]

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  5. [...] posts in the “Where to Find Good Video” series: StumbleUpon, Digg, Megite and Tailrank, Divvio, Mesmo.tv, [...]

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  6. [...] reviewed StumbleVideo favorably when it first came out in December 2006, and have been especially interested [...]

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